5 Restaurants Share Why They Use Tripleseat for Event Management


Event venues come in all shapes and sizes, but restaurants are by far the most popular location for hosting celebrations from corporate to seasonal to parties with family and friends.

And whether your venue is a cozy spot that offers a semi-private place for events, or a multi-unit restaurant group, you need the right software to manage every booking. The good news: Tripleseat is a perfect fit, no matter how big or small your restaurant is.

But just don’t take it from us. These five Tripleseat customers shared why our features help them streamline event planning and increase bookings.

1. Whiskey Cake Holdings

Tripleseat Testimonial: Taylor Duncan of Whiskey Cake from Tripleseat on Vimeo.

Whiskey Cake Holdings operates 10 venues across three states and includes the Whiskey Cake Kitchen & Bar, Sixty Vines, and Ida Claire restaurant concepts. With 25 private events per month per venue, there’s a lot to keep track of among their events teams. Tripleseat has helped this group boost event bookings by 35 percent.

“Private events are vitally important to our business because they make up a very large percentage of our sales,” said Taylor Duncan, Director of Sales for Whiskey Cake Holdings. “With Tripleseat, we’re able to physically track all of our sales, set sales goals for each sales manager, and then bring that back to our CEO, and we’re currently up 35 percent.”

2. A. Marshall Hospitality

Tripleseat Testimonial: Holly Carpenter of A. Marshall Hospitality from Tripleseat on Vimeo.

Thanks to Tripleseat’s features, event management has been more streamlined at A. Marshall Hospitality’s Nashville venues — Deacon’s New South and Puckett’s — which enables Holly Carpenter’s team to increase private event bookings. Tripleseat has helped them increase sales from $5,000 to $10,000 a month depending on the time of year.

“Tripleseat helps us with other departments because it helps us communicate easily with the kitchen, with the front of house, with the host staff, with the service staff. It just makes my life easier, where they can log in, view what they need to, I can do a group discussion with them and the client doesn’t see it,” said Carpenter, Event Sales Manager for A. Marshall Hospitality.

3. Legacy Food Hall

Tripleseat Testimonial: Steve Smith of Legacy Food Hall from Tripleseat on Vimeo.

Legacy Food Hall, a 55,000 square foot food and entertainment destination in Plano, Texas, has no problem bringing in business on the weekends. The weekdays are a little more challenging, according to Steve Smith, Director of Sales. That’s when Legacy Food Hall works to fill those slower days with as many private dining bookings as possible.

They couldn’t attract or manage those bookings without Tripleseat. With 26 food stalls and six private event spaces — including a brewery and the 1,500-person Box Garden entertainment space — there’s a lot of information and communication to keep track of. Everyone involved with events at Legacy Food Hall uses Tripleseat to manage all of the details.

“Everyone can sign in and see what’s going on. So it lets them know when big business is coming because it affects how much volume they do,” Smith said.

4. Monarch

Tripleseat Testimonial: Genese Perez of Monarch from Tripleseat on Vimeo.

Located in New York City’s Herald Square, Monarch Rooftop Bar & Indoor Lounge is in a prime spot for after-work gatherings for employees commuting to Midtown. Their private event bookings provide 33 percent of the venue’s business.

Managing those events takes a lot of people and a lot of communication. Tripleseat helps to coordinate all of the details between team members whether they’re working face to face or using the features on the go via smartphone or tablet, said Genese Perez, the creative director for Monarch Rooftop and Addison Hospitality Group.

“I think Tripleseat impacts other departments that I work with because there’s a lot of communication. So we’re always on the same page and all of the information is there … it makes us work better together,” Perez said. “That’s what we love the most about Tripleseat is that you can pick it up from anywhere, especially when you’re using the internal discussions. It makes it so helpful.”

5. Tom’s Urban

Tripleseat Testimonial: Joanna Sanchez of Tom’s Urban from Tripleseat on Vimeo.

With five locations and more than 60 private dining rooms located across the United States, tracking details and communication is crucial for the events team at Tom’s Urban.

Joanna Sanchez, Vice President of Event Sales at Tom’s Urban, said that the restaurant group signed on with Tripleseat after struggling with office software — such as Word documents and PDFs — that weren’t designed for event management.

Now, the team logs in to Tripleseat daily to coordinate their events with features like SmartDocs to create proposals and event orders, SmartLeads to capture and convert leads, SmartChat to communicate easily with clients, and the booking tools to create and manage event bookings. And they regularly reach out to Tripleseat’s support team if they have questions or need a little help.

“Life before Tripleseat was awful,” Sanchez said. “We were using only Word documents, PDFs, and now that we have Tripleseat and I’ve implemented it into our sales department, it just has changed everything. It makes life easier for not only us as events people, but the client as well.”

Make the switch
Tripleseat provides the best event management tools for the hospitality industry. If you’re interested in seeing how our features can improve the event management process and drive more revenue for your venue, schedule a demo today.

New call-to-action