FAQs
Why did Tripleseat rebrand?
It’s been 18 years since Tripleseat created the event management software category – a history we’re incredibly proud of, as it got us to where we are now. As we look forward, we wanted our brand to better reflect who we are today and where we’re going: a modern platform built for hospitality professionals and event teams doing high-stakes work every day.
Our brand experience now showcases the energy, professionalism, and partnership that we bring to you, while highlighting the joyful aspects of the hospitality industry. This is more than just a visual update. It’s a cleaner expression of how we do what we do: show up as your ally and help you create great experiences that drive business results.
What makes Tripleseat different?
Tripleseat is built for hospitality venues of all kinds and sizes, whether you’re running a single location or managing an enterprise group with hundreds of properties. We combine our powerful event management software with decades-long industry expertise to bring every detail into one view and help restaurants, hotels, and other unique venues book and manage events more efficiently and drive event revenue.
What’s staying the same with the rebrand?
Our name and the platform, partnership, and support our customers rely on from us every day remain the same.
What’s changing?
How the experience looks within the software—visual updates are reflected in the platform now.
Are any other changes coming that impact how users experience Tripleseat?
Workflows, tools, and core functionality remain the same.
AI functionality
We are also introducing Tripleseat Intelligence, our AI platform for Event Management Software for Venues. Built on real hospitality context from 20K+ venues, 100M+ events, BEOs, messages, and workflows, Tripleseat Intelligence helps venues turn event data into action. It is designed to help event teams spend less time on repetitive work and more time creating the moments guests remember. From demand generation and lead management to event planning support, Tripleseat Intelligence keeps the guest experience, venue standards, and final decisions in the hands of the people who know hospitality best.
We look forward to sharing more as our AI capabilities evolve.
Why is Tripleseat rebranding now?
Hospitality is always changing, and the tools event teams use every day need to keep pace. As we expand our platform and invest in new innovations like AI-powered tools, we want our brand to better reflect the industry we serve and our ambitions to drive the future of hospitality alongside you.
Who do I contact with questions?
Please send any brand questions you have to info@tripleseat.com