Case Study: Why Springboard Hospitality Chose Tripleseat to Replace Disjointed Tools & Grow Portfolio

Springboard Hospitality is a hotel management company overseeing 46 properties across 13 states and specializing in independent boutique lifestyle. Their portfolio features ample group meeting and event spaces serving film production crews, social and wedding groups, and corporate meetings.

Before Tripleseat, Springboard Hospitality relied on a patchwork of tools including an alternative sales and catering system, Microsoft Outlook, and OPERA’s Property Management Solution (PMS). Manual data entry, siloed information, and limited reporting created operational drag, made accountability difficult, and obscured portfolio performance.

Since 2021, Springboard Hospitality has used Tripleseat to streamline their overall group business management, improve accountability, and leverage robust data that has driven an 8% increase in group business across its portfolio.

The Challenge: Fragmented Systems Slowed Growth & Obscured Visibility

Springboard Hospitality’s teams worked across multiple tools that did not speak to each other. Activity lived in inboxes and spreadsheets, while reporting demanded manual effort and was only as accurate as the last entry. Leaders lacked a reliable way to compare performance across properties, coach teams against goals, or quickly answer owner and stakeholder questions.

Compounding this, legacy processes could not keep pace with the volume and variety of group business across the portfolio. As demand grew, coordination costs rose, response times stretched, and insights lagged.

Disjointed Event & Group Management

Multiple systems were used to manage inquiries, proposals, and bookings for both room blocks and private event spaces. Teams re-entered the same information in different places, which created inconsistencies and version control issues. Coordinating timelines and tasks across departments required ad hoc communication, and response times suffered during peak periods. The overall guest and planner experience risked becoming uneven property to property.

Accountability & Goal Tracking Gaps

Without a consistent workflow, managers struggled to see which activities moved deals forward. Goal tracking varied by property, and leadership could not easily validate pipeline health or coaching needs. Missed follow-ups were hard to spot in time. Cross-functional alignment between sales, catering, and operations depended on manual check-ins. Performance conversations often relied on anecdotes rather than shared data.

Limited Data & Reporting

Historical data was scattered and incomplete, making year-over-year comparisons difficult. Building reports required manual compilation and cleaning. Portfolio roll-ups could not be produced quickly or confidently. Owners and internal stakeholders lacked up-to-date visibility into sales activity, event business, and financials. Strategic decisions were slowed by data latency and inconsistency.

 

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  • “I felt like Tripleseat as a company was very similar to Springboard  – likeminded, small, boutique. The service has been phenomenal across the board! It was an easy sell for me.”

    Jennifer Cannistraci, Corporate Director of Sales for Springboard Hospitality

Why Springboard Hospitality Chose Tripleseat

Springboard evaluated options with a focus on unifying workflows for both room blocks and private events while integrating with OPERA. They needed a platform that would standardize processes across properties without sacrificing the flexibility required by boutique hotels. Ease of adoption and proven portfolio results were essential.

Decision-makers prioritized real-time reporting, goal alignment, and property-level as well as portfolio-level visibility. They looked for a solution that sales managers would use daily, that leadership could trust, and that owners would recognize for clear financial insight. Scalability and vendor partnership were also key considerations.

Tripleseat aligned with Springboard Hospitality’s vision for a single source of truth. The platform promised faster onboarding, consistent documents and workflows, and the ability to manage complex group business at scale while integrating with OPERA’s PMS.

Additionally, Tripleseat provided a wide range of benefits:

  • Guest room control allowed them to manage room blocks alongside private event bookings in one place.
  • OPERA PMS integration reduces duplicate entry and keeps reservation data aligned.
  • Portfolio- and property-level reporting provides real-time visibility for leaders and owners.
  • Standardized documents and templates create consistency across brands and properties.
  • Goal tracking and activity management improve accountability for sales teams.
  • Intuitive workflows accelerate adoption for new and existing team members.
  • Platform flexibility supports boutique hotel nuances without custom development.

The Solution: A Unified Platform for Group Sales & Catering

Standardized Group Sales Workflow

Springboard Hospitality implemented common templates for proposals, banquet event orders (BEOs), and contracts to maintain consistency across properties. Sales activity is captured in Tripleseat, replacing email-driven tracking. Tasks, timelines, and updates are transparent, creating a dependable process from inquiry to close. The result is a smoother experience for planners and a clearer handoff to operations.

Portfolio Visibility & Accountability

Leaders can now view pipelines, activities, and performance by property and for the entire portfolio. Sales managers update new business and booking information in real time, which supports accurate goal tracking. Missed follow-ups are easier to identify and resolve. Cross-functional teams collaborate from the same source of truth, improving coordination.

 

 

Integrated Reporting & OPERA Sync

Tripleseat’s reporting surfaces historical and current performance without manual compilation. Insights into sales activity, event revenue, and pacing are readily available for internal stakeholders and owners. The OPERA PMS integration reduces duplication and keeps room and revenue data aligned, supporting more timely and confident decisions.

 

The Results: Stronger Growth & Clearer Visibility

By consolidating systems and standardizing workflows in Tripleseat, Springboard Hospitality streamlined group business and improved accountability across the portfolio. Leaders now rely on shared dashboards for timely decisions, while teams spend less time on manual entry and more time serving planners and closing business.

  • Portfolio group business increased by 8% after implementing Tripleseat Hotels.
  • Current pacing for group business is 30‒40% above last year.
  • Coordinated workflows reduced manual data entry and improved response times.
  • Property and portfolio reporting enabled faster stakeholder updates and decisions.
  • Clear goal tracking and activity management improved accountability across sales teams.
  • Consistent documents and templates elevated the planner experience across properties.

Lessons for Other Hotel & Event Venues

Hotels managing both room blocks and private events benefit from a single platform that connects sales, catering, and operations. Standardizing documents and activity tracking builds confidence for leaders and clarity for teams.

  • Choose a platform that manages room blocks and events together to avoid duplicate work.
  • Standardize proposals and BEOs to create a consistent planner experience across locations.
  • Make activity tracking and goals visible so managers can coach with data.
  • Integrate with your PMS to keep reservations and revenue aligned.
  • Use portfolio-level dashboards for faster owner and stakeholder updates.

Is Your Event Management System Spread Out Across Inboxes & Spreadsheets?

Tripleseat brings room blocks and private event bookings into one workflow, gives leaders real-time reporting, and helps teams move faster with consistent documents and goal tracking.

Imagine responding to inquiries faster, standardizing BEOs and contracts across properties, and answering owner questions with real numbers in seconds. That’s how Springboard increased portfolio group business by 8% and is pacing 30–40% above last year.

Ready to see what unified group sales and catering looks like in your world? Request a demo today, and we’ll tailor it to your venues.

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