How Tripleseat+ Direct Can Increase Your Restaurant’s Online Sales and Catering


Hospitality Technology recently conducted a study about the state of the restaurant industry in 2022. More than 53,000 restaurant locations across the U.S. shared their insights. We wanted to highlight some of those key points and how Tripleseat has been evolving to adapt to the industry’s needs. 

Online ordering is here to stay

An overwhelming 91% of restaurants have either adopted or plan to adopt online ordering for this coming year. Many restaurants have realized that if they want to attract new customers and keep customers happy in an ever-evolving landscape, they need to meet the customer in a variety of off-premise channels that they may not have adopted previously.

In order to do this, restaurants need to adopt new technology or invest in costly solutions that aren’t always the right fit for their business. Hospitality Technology also reported that 74% of restaurants adopted or plan to adopt catering sales in 2022. 

How Tripleseat has responded

Here at Tripleseat, we spent the last two years evaluating how we could provide the most value to restaurants that were looking for an online ordering platform to manage their on or off-premises catering and supplement their in-person event business. We wanted to meet restaurants where they needed help the most and increase their revenue without any extra work. 

The solution: Tripleseat+ Direct.

Tripleseat+ Direct is a direct-to-consumer catering and event management platform for restaurants. The web application is an easy and fast tool that empowers restaurants’ customers to book, plan and pay for on and off-premise catering or in-person events.

How does Tripleseat+ Direct help increase your catering sales?

Is your venue is looking for ways to quickly and easily increase your catering and event sales volume without straining your staff? Think about how you’ve handled catering to date — scribbling down orders over the phone and trying to stay organized with a handwritten calendar listing out all of your upcoming events.

Tripleseat+ Direct was designed with both the restaurant and the restaurant’s customers in mind. We have automated the tedious process of collecting order information and payments, organizing your menus, and keeping track of upcoming events. 

Tripleseat+ Direct provides an immediate ROI in just the first few orders generated through our ordering platform. Customers can easily fill out the intuitive ordering form that you can tailor specifically to your business depending on if you offer on-premise events, full-service catering, or pick-up and delivery catering orders.  

We know things are ever-changing in the restaurant industry, so if you need to adjust menus or availability on the fly to keep up with supply issues, TripleseatDirect makes it a cinch to do so!

You can even block out availability on specific days and times to keep customers from placing orders when you are short-staffed or if your venue will be closed. 

Digital customer engagement is key

The Hospitality Technology study also noted that the top goal of 59% of restaurants is finding ways to improve digital customer engagement in their technology investments for 2022. Another 31% said their goal is to improve eCommerce/Omni-Channel.

Tripleseat+ Direct will cover both of those goals in one tech investment. If you’re worried about increasing your IT budget for 2022, don’t be! With our immediate ROI, you don’t even need to increase your budget. We want to be your one-stop shop for seamless management of your digital omnichannel strategy.

With Tripleseat+ Direct you’ll be accepting new orders and making more money as soon as your first order. Once you set up Tripleseat+ Direct, you’ll be able to customize your order form for each of your locations to provide your customers with a flawless experience. 

Book more events — faster

The benefits of Tripleseat+ Direct are endless for optimizing and growing your omnichannel catering business, but the best thing we’ve done is that we have increased the number of events you can book and taken the stress out of collecting payments and order information over the phone.

Securely collect payments with one of our leading payment partners — that you already integrate with — and get paid as soon as your orders come in. Get your restaurant signed up with Tripleseat+ Direct today to be on par with the digital adoption that is being seen across the industry. Consumers want to have easy access to online bookings; let us simplify that process for you by automating your catering orders today. 

Not only that, Tripleseat+ Direct now integrates directly with DoorDash Drive so if your delivery services are limited or non-existent, you can rely on our new partnership so you can focus your energy elsewhere. You can start delivering orders with DoorDash Drive right away.

Still need to understand why you should use Tripleseat+ Direct?

Tripleseat+ Direct enables restaurants and hotels to offer on-premise and off-premise events and catering to be booked by their clients, directly from their website, social media platforms, or EventUp.

Tripleseat+ Direct provides your customers with a simple online booking solution where they can book, plan, and pay for in-house private events, off-site catering, pickup, and delivery with zero friction. If your venue isn’t using Tripleseat+ Direct yet, head on over to our Tripleseat+ Direct page for more information or to book a demo.