You’ve probably heard us talk a lot recently about our newest product update, TripleseatDirect. But maybe you’re still hesitant to take the jump and incorporate it into your business operations. You have questions about its functionality, purpose, and if the hype is genuinely all we’ve made it out to be. We can’t force you to trust us, but we can educate you on TripleseatDirect’s awesomeness and let you make your own knowledgeable decision.

Why we created TripleseatDirect

First things first, let’s talk logic. After the debacle that was 2020, we knew we needed to offer our customers a more straightforward way to juggle all of their revenue streams while working with a limited staff. The hospitality industry is in a much better place than a year ago, but we’re far from business as usual. We know you are still trying to get your head out of the water, which is why we created TripleseatDirect.

It’s the only feature of its kind that allows your clients to seamlessly book and pay for pick-up and delivery catering or in-house private events with a few clicks from your website, social media accounts, or EventUp listing. So, to summarize, TripleseatDirect is your new catering and event sales assistant who doesn’t need to take a vacation or sick days and doesn’t require a salary.

A versatile booking tool

Next, let’s talk about TripleseatDirect’s versatility. We understand that in our current climate, things often change, sometimes daily. Your venue may offer pick-up catering only on Sundays and Mondays, pick-up and delivery catering on Tuesdays and Wednesdays, while both catering options in addition to in-house private events are available on Thursdays through Saturdays. That type of scattered schedule is no problem when you have TripleseatDirect.

You have complete control over what kinds of events you offer on which days and times. You can even go as detailed as to which private rooms are available for in-house events and how far you’re willing to deliver catering. You can set blackout dates, lead time limits, choose menus for each event style, and set time minimums and maximums to ensure your room flips are completed seamlessly and on time. We’ve done our best to ensure you have complete control over your virtual catering and event assistant. And there is still a lot more to come. We are consistently listening to the needs of our customers and updating TripleseatDirect with new features and abilities. Below is a screenshot showing a handful of the configuration options TripleseatDirect currently offers.

All of the features you need

Last but not least, let’s touch on TripleseatDirect’s functionality. I know you’re familiar with Tripleseat’s beloved embeddable lead form — well, TripleseatDirect works the same way. Once you’ve built out your TripleseatDirect profile and set up your options and menus, you’ll get an embeddable URL so you can add it to your website, social media accounts, as well as in any marketing materials and email campaigns. Also, just like the lead form, you can create more than one TripleseatDirect form for different offerings. Want one just for in-house holiday events? No problem. How about one specifically for full-service catering? Create it from your dashboard. It’s your TripleseatDirect, your way.
Below are a few screenshot examples of a sampling of what your customers would see once they click on your TripleseatDirect booking link.


Remember, TripleseatDirect was built to help our customers streamline their catering and events business even further, saving them time and making them money. But, it will only work to its full potential if you utilize it how we intended. Get the word out and make sure the links to your TripleseatDirect forms are easy to access and clear.

A great example is TripleseatDirect customer Maggiano’s. Several of their locations have added the TripleseatDirect form to their website under the catering section. Take a look at the screenshot from Maggiano’s website below; the call to action (CTA) they used, “Book My Catering Online Now,” states precisely what the link is for and where it will take you.

Use this same strategy in marketing campaigns. Be clear and concise, and remember to create a button at the bottom of your email with a specific CTA that your customers can click, and it will bring them directly to the TripleseatDirect booking form you’re promoting. If you don’t have an email service that allows you to create CTAs, no problem. Simply add the words CLICK HERE TO BOOK or CLICK HERE TO ORDER CATERING at the bottom of your marketing email and link the text to your TripleseatDirect booking form. 

Manage your catering orders with TripleseatDirect

This is just the beginning of all the ways TripleseatDirect can help your business save time and bring in more cash. Keep checking our blog for more insightful articles on TripleseatDirect and how your venue can use it best. If your venue isn’t using TripleseatDirect yet, head on over to our TripleseatDirect page for more information or to book a demo.

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