The 2 Most Important Tools to Help Generate Event Leads with Tripleseat


Within the Tripleseat community, we offer many tools and helpful content that will help your venue get found by potential customers in order to generate new leads, which results in increased revenue. But there are two tools that we offer that stand out above the rest as the two most important tools for your venue to take full advantage of when it comes to generating leads for your venue.

Max out that events calendar for the year, be busier than ever, and enjoy every event booking that comes your way knowing you have Tripleseat on your side helping you during each step of the process. 

1. Tripleseat+ Direct/Custom Form

Tripleseat’s most recent feature release, Tripleseat+ Direct, streamlines catering and event booking even further. The Tripleseat+ Direct custom event form offers restaurants, hotels, and unique venues the ability for their customers to complete the entire event or catering booking process, from choosing the perfect space and time to selecting their menu and making the initial deposit payment, all online and in just a few clicks. 

In a world where contactless everything is of utmost importance, having a custom form where your clients can literally book their entire event on their own and all online is priceless. Not holding in-house events currently? No problem! The Tripleseat+ Direct booking form works for all types of events, including pickup and delivery catering orders.

We all know and love the Tripleseat lead form, but the Tripleseat+ Direct form takes love to an entirely different level. It has all the same benefits as your Tripleseat lead form, like being completely customizable and easily embedded anywhere you can add a URL. But now, instead of the final results being a lead, the result is an actual booked event. Don’t worry, you still have the last say in accepting or denying the booking as it shows up on your Tripleseat dashboard as a pending event, but once you hit that accept button, everything else is already done for you. The event and all of its information have been recorded, documents have been set up, and final payments are ready to be paid. 

You have total control over what rooms, dates, times, and menus are available via your Tripleseat+ Direct form. You can add, remove, and update availabilities as life changes, and you are able to create as many different TripleseatDirect forms as you’d like and link them to literally any place you can copy and paste a URL. Start with your website, then add the forms to all of your social media platforms, and marketing initiatives.

If your venue isn’t currently using Tripleseat+ Direct to book in-house events and catering orders, there’s no better time than the present. You must be a Tripleseat customer and have online payments set up with one of our online payment partners to use Tripleseat+ Direct: Clover Connect, Square, or Stripe. For more information, check out our Tripleseat+ Direct FAQ page.

2. EventUp

EventUp powered by Tripleseat is the largest directory of event venues available for social and corporate event planners to browse and secure the perfect space. 

This powerful site is dedicated to generating and driving leads to Tripleseat customers. How does EventUp work? There are two ways to join the directory and start collecting leads. 

First: For those venues who currently have a subscription with Tripleseat 

Great news: A basic listing on EventUp is part of your Tripleseat subscription. In your Tripleseat account, scroll down to Settings, under Leads & Tripleseat Booking Network by Tripleseat, select Tripleseat Booking Network. Here you can view all of the listings that you have access to, view whether or not the listing has been turned on, and as well as edit each listing. If your venue’s listing has not been turned on, now is the perfect time to review your listing, update all information and photos to create a fully optimized listing and activate it as soon as you can to start generating leads.

Need a little help building an optimized listing? We have created this handbook: How to Optimize Your EventUp listing. 

Are you looking for more exposure, competitor targeting, and inclusion in the coveted Featured Venues section on the EventUp homepage? We also offer subscription-based premium packages that allow you to pick the package that works best for your budget and venue needs.

Second: Any venue without an active subscription to Tripleseat still has the ability to join the EventUp directory

A subscription to EventUp gives you access to the EventUp powered by Tripleseat venue directory in which you have three packages options available to select from, Basic, Premium, and Premium PLUS. All three packages offer a customizable listing on the largest venue directory exposing your venue to a new audience of social and corporate event planners looking for a venue to plan their next event. The three packages offer different levels of exposure, venue running, and competitor tagging, depending on your unique venue’s needs. 

Hosting your venue on the EventUp directory puts your venue in front of event planners the moment they are searching for an event space. Event planners come to EventUp because we showcase the best of the best when it comes to venues and event spaces, we also offer extensive party planning resources and best practices which easily makes EventUp the No. 1 directory. 

These two features are just the start

Tripleseat’s event management software features help drive more sales, impress customers, and grow your events business in a way that’s manageable and profitable. If you’re not a Tripleseat customer and you’re interested in learning more about Tripleseat’s event management features and how they can grow and manage your private dining needs, schedule a demo at your convenience to take a closer look. 

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