Event Venue Insights & Analytics Software

Always know where your
events business stands

Insights gives you 20-plus customizable reports, real-time dashboards, and trend forecasting built specifically for event operations, so your team can stop pulling data by hand and start making decisions with confidence.

Scale up with the right data

Problem

Most event teams are making decisions based on incomplete or outdated information.

Revenue totals pieced together from spreadsheets, pipeline status tracked in someone’s head, and forecasts that are really just educated guesses.

Solution

Insights pulls all of your event data into one place, updated every few hours.

Pipeline health, conversion rates, revenue by event type, menu performance, and sales team productivity are all visible from a single dashboard without manual reporting.

Problem

When you manage multiple team members or multiple locations, you have no reliable way to compare performance.

Spotting what is slipping and identifying growth opportunities is challenging.

Solution

Market segmentation, user-specific dashboards, and multi-property reporting.

Let owners, GMs, and sales managers drill into the data that matters to their role, across every location, without building custom reports from scratch.

Problem

The data you need to justify a new hire, a pricing change, or a programming decision exists inside your events platform.

But it is impossible to extract in a form that is actually useful.

Solution

Insights includes historical analysis and trend forecasting.

That surfaces patterns in occupancy, booking lead times, menu mix, and revenue per event, so strategic decisions are grounded in what the data actually shows rather than what it feels like.

What Insights delivers

In-depth reports
20-plus in-depth reports covering event bookings, pipeline conversion, revenue by source, menu performance, sales team productivity, and more, each customizable to your business.
Real-time dashboards with views specific for each role, so your sales manager sees pipeline and conversion, your GM sees revenue and pacing, and your owner sees the full picture across every property.
Historical trend forecasting that identifies patterns in past event data to surface where demand is growing, where revenue is being left on the table, and where your team should focus to hit their goals for the quarter ahead.

Real Event Venues,
Real Results

Let’s Grow your events business

WHAT CHANGES FOR
YOUR TEAM

Sales

See your pipeline in real time. Track leads by source, monitor conversion rates, and identify which inquiries are going cold before they slip away. Insights gives your sales team the visibility to prioritize the right opportunities at the right time.

Owners and GMs

Stop waiting for quarterly reports to understand how your event business is performing. Insights gives you a live view of revenue, pacing, and occupancy across every location so you can make staffing, pricing, and programming decisions based on what is actually happening right now.

Operations

Understand which event types, menu items, and booking windows are driving the most revenue. Use that data to streamline your operations around what works and stop investing time and resources in what does not.

Packages

How You Get Insights

Insights
Comes With Tripleseat Hotels

Tripleseat plus hotel-specific features including Insights.

Pick the package that fits how you sell events, then add what you need.

Resources

Solutions For Hospitality,
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Let’s Grow your events business

Platform

Tripleseat Overview

All-in-one event management software for venues

Capture intent from inquiry to tickets and sales

Send proposals, manage budgets and get paid

Purpose-built for managing group room blocks

Plan, design and execute from floor plans to staffing

Reflect, scale, and dimensionalize future event revenue

Solutions

About

Resources