We know that venue listings sites, social media, Google listings, and other digital marketing tools are great ways to get your venue found by event planners — and you do need to have a presence on them — but when it comes down to decision-making time, planners may look to your website to get the full picture of what you offer.
The great thing about this is that your website is your venue’s domain to add whatever information you want. There are no templates or fill-in-the-blank requirements of social media profiles and posts, or other sites owned by a marketing company.
Australian venues seem to have taken this realization to heart. When I am searching through our Tripleseat customers’ sites to get to know these venues better, I’m constantly impressed with what the Aussies share on their websites to provide potential clients with all of the information they need before submitting an event inquiry.
Here are three examples of Australian venues that have awesome events pages on their websites:
1. Chin Chin Melbourne
Chin Chin describes themselves as “The renegade of the Australian dining scene,” but they follow the rules of marketing when promoting their events.
Their event spaces page on their website lists their five private dining spaces, photos of each, a description of what events may fit best in each space, and the guest capacity. You can click on their Enquire Now button to quickly scroll down to their Tripleseat lead form at the bottom of the page, which gives clients an easy way to submit their enquiries (or inquiries, in the United States). Their Download Event Pack button opens up a detailed PDF with even more information about the spaces, as well as setup floorplans, and available amenities.
2. The Australian Heritage Hotel
One of Sydney’s oldest pubs, The Australian Heritage Hotel serves more than 130 Australian craft beers, and is a popular site for parties and events.
Their events page lists their five spaces with photos, descriptions, and capacities, plus an enquiry button that links to their Tripleseat lead form, and it gives prospective customers something that they want to know right away: event costs. Clicking on their Events Package or Conference & Meetings Package buttons brings you to a PDF that has the same details on their private event spaces, but it also includes several pages of food and beverage menus with their costs per person.
3. Encore St Kilda Beach
Located on St Kilda Beach, Encore St Kilda is the perfect location for weddings with a gorgeous backdrop, but this venue does so much more, and their events page reflects it.
They list landing pages for weddings, their professional coordination services, their cocktail parties, corporate events, and conferences, meetings, and breakfasts. And a Tripleseat lead form link is conveniently located under the landing page section. Their photo gallery landing page lets you sort photos by event type, food, and venue, plus there are videos available. Plus, Encore St Kilda shows off its expertise with links to recent blog posts on suppliers, events, and their Bridal Banter podcast.
More information will drive more leads
If you are building or updating your venue’s event webpage, keep in mind that information could make or break an event booking. More details, event packages, photos, and expertise means that prospective clients have the information they need to make a booking decision right away.
Tripleseat customers can capture those bookings 24 hours a day, seven days a week with the Tripleseat lead form. Plus you’ll have access to all of the features you need to streamline event management at your venue. Not yet a Tripleseat customer? Schedule a demo at a time and date that works for you to learn more about how Tripleseat can help you build and streamline your events and private dining business.