Handbooks, Guides, & More

Event Management Resources
by Tripleseat

Tripleseat knows hospitality, and we’ve put that knowledge to work for you. Explore our handbooks, infographics, templates, and more, built specifically for venues looking to elevate their private dining, events, and catering programs.

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The Engagement Season Playbook: How Wedding Venues Can Attract & Book More Couples

“Engagement Season” is here, bringing a massive surge of newly engaged couples all beginning their venue search at once. If you want to capture and convert more couples and turn “Just Engaged!” announcements into “Just Booked!” celebrations, this guide will show you how.

Unlocking New Revenue Streams: Your Guide to Profitable Private Events at Your Winery

Learn how wineries can tap into the growing demand for intimate celebrations, corporate gatherings, and wine-focused experiences to diversify income beyond bottle and tasting room sales.

The 2026 Event Intelligence Report: Data, Benchmarks, and Blueprints for High Growth Venues

Get access to Tripleseat’s proprietary data to learn how you can position your venue for high growth in 2026!

How To Keep Your Brewery Busy During The Winter Season

During the cold winter months, people are more likely to hunker down at home to avoid the dark nights and schlepping around in the cold and snow. Keeping your brewery busy during the winter months can be a challenge, as colder weather can sometimes discourage people from visiting local venues. However, there are several strategies you can implement to attract customers and maintain a thriving business during the winter months.

The Hidden Revenue Leak: A Restaurant Leader’s Guide to Recovering Profit and Streamlining Private Dining

Because events are complex workflows rather than simple dashes, this guide identifies how to transition from a “sprinter” mentality to a dedicated “marathon” strategy that protects your profit margins.

The 2026 Booking Season Checklist

Assess how prepared your team is to capture, convert, and organize demand during the busiest booking window for the year.

Turn Holiday Chaos Into Opportunity

Discover practical strategies to streamline operations, reduce stress, and maximize revenue during the holiday event season.

The Impulse Event Economy: Why “Instant Booking” is the New Standard for Modern Restaurant Growth

This handbook provides the operational blueprint to eliminate the “friction tax” and transform your private dining business into a 24/7 automated sales engine.

The 2026 Playbook: How to Use Your 2025 Tripleseat Data to Win the Year Ahead

This playbook provides a strategic framework for using your 2025 Tripleseat data to make 2026 your most profitable year yet.

Supercharge Hospitality and Events with Artificial Intelligence

As an event manager, learn how to use AI to improve efficiency for your restaurants, hotels, and unique venues.

The Ultimate Guide to Revolutionizing Event Management with 3D Floorplanning Technology

Learn why and how to implement 3D Floorplanning Technology at your restaurant, hotel, or unique venue.

Holiday Season Success: Your Guide to Driving Large Party & Catering Revenue

Check out ways to boost holiday revenue with large party reservations and catering.

Winning Event Business with Speed: How to Close More Sales with Fast Lead Response Times Using Event Management Software

Learn how to use Event Management Software to speed up your response times and win more bookings.

The Restaurant Group’s Guide to Easy Event Management with Technology

Get a clear roadmap for selecting the right technology partner to support and accelerate your ongoing growth.

Handbook: Spring & Summer Revenue Boost: Your Seasonal Strategy for Large Parties & Catering

Here’s your go-to guide for capturing more group business, optimizing operations, and driving revenue during peak entertaining seasons.

Close Event Deals Faster: The Power of Including a Floor Plan in Your Proposal

Leverage floor plans and virtual tours to accelerate your sales process, win more business, and leave a lasting impression on your clients.

Event Payment Checklist for Restaurants, Hotels, & Unique Venues

Ready to simplify your event payments? Get your checklist here!

Handbook: Boost Revenue: A Complete Guide to Hosting Ticketed Events at Your Venue

Adding ticketed events can help you attract new audiences and add profit. Learn how!

Handbook: Mastering Beverage Upselling for Events at Your Venue

Get more revenue from your beverage offerings at your events. Request the Mastering Beverage Upselling Handbook here!

The Private Dining and Events Advantage

Discover how to make a strong case for investing in an events program.

Prepare for a Successful Holiday Season: A Guide for Venues Hosting Events

Discover ways to get ready for the 2024 Holiday season of events!

Private Event Trends 2025: Top 5 Strategies You Need to Know as an Events Industry Professional

Learn how to stay competitive in a fast-evolving market by adopting top events industry trends.

4 Tips to Market Your Venue to Corporate Event Planners

Discover ways to get corporate event planners to notice your venue. Whether you are a restaurant, hotel, or a unique venue, corporations are planning all sizes and types of gatherings. Make sure you are marketing for corporate events.

Discover some amazing ways to use TripleseatDirect, our Direct Booking solution.

Regardless of your experience level with TripleseatDirect – be it a beginner, or someone exploring the possibility of integrating a direct booking feature like TripleseatDirect – it’s important to acquaint yourself with several key best practices to fully leverage the advantages of this powerful yet easy-to-use tool.

Learn How to Increase Revenue with Private Dining and Events

Discover the amazing revenue opportunity in private dining and events. Learn how diversifying your restaurant business will boost your bottom line.

UK Edition: The 2026 Event Intelligence Report: Data, Benchmarks, and Blueprints for High Growth Venues All Across the UK

Get access to Tripleseat’s proprietary data to learn how you can position your UK venue for high growth in 2026!

Prepare Your Venue for a Successful Festive Season: A Guide for Venue Operators Hosting Events

Tripleseat surveyed 150 UK venues on how they are preparing their event plans for the Christmas season. Our findings will help your venue streamline processes while increasing revenue.

Consistency that Connects: Aligning Portfolios, Properties, and Guests During Hotel Technology Budget Season

As hotels face growing scrutiny over their tech investments, one key element separates those that thrive from those that fall behind: alignment.

Building Lasting Relationships with Group Clients: A Comprehensive Guide

Winning and keeping group business is key to steady revenue in today’s competitive hospitality industry. This handbook provides a clear strategy to build strong, profitable relationships with group clients, ensuring they return to your property for their events.

Hotel Group Booking Proposal Checklist

Crafting a professional and enticing group booking proposal is crucial for hotels to maximize revenue from meeting and event spaces while aligning with business goals. Discover this easy checklist to make sure you have everything covered.

Your Hotel: The Next Event Hot Spot

If you manage a limited-service hotel, discover the necessary steps to be competitive in the small event market. Your hotel could be the next event hot spot!

How to Grow Hotel Sales and Catering Leads

Learn how to win people over and boost leads. Use our 4 steps to take to make a big impact on driving new leads for group and catering sales at your property.

Turn Holiday Chaos Into Opportunity for Breweries

Full of practical strategies, this guide covers everything from digital booking tools and customer management best practices to creating memorable guest experiences.

Guide to Creating a Brewery Events Standard Operating Procedure (SOP)

Turn your brewery and taproom visitors into private event customers. These two guides were created to help you easily build a private events program within your brewery or taproom.

New Brewery Product Release Checklist

Crafting the ideal new beer is an exciting process, and now, as you prepare to introduce it to the world, there are several crucial steps to ensure a successful launch.

Breweries Should Host Private Events: Why and How

Discover the secrets to success in the event industry. Our exclusive survey, conducted with top event professionals, uncovers all the key aspects of a thriving career – from salaries to background, must-have tech tools, and insider advice for newcomers. See where you stand and learn from the best.

Turn Holiday Chaos Into Opportunity for Wineries

Packed with practical strategies, this guide covers everything from digital booking tools and CRM best practices to guest experience optimization.

Let’s Grow your events business

Platform

Tripleseat Overview

All-in-one event management software for venues

Capture intent from inquiry to tickets and sales

Send proposals, manage budgets and get paid

Purpose-built for managing group room blocks

Plan, design and execute from floor plans to staffing

Reflect, scale, and dimensionalize future event revenue

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