| The Events Industry Authority

THE EVENTS INDUSTRY HANDBOOK: VOLUME 11

The Event Professional's Guide to Creating a Marketing Plan

As you start to plan for your events business in 2020, it's time to take a good look at your marketing activity and make some crucial changes that will help you drive more business. 

If you're not doing any marketing, you're not going to get found by new customers or your repeat customers because it's how they either find you in the first place or how you stay top of mind with them. The time has come to ramp up your activities if you want to drive new or repeat business. We've created the following plan that will help you become a marketing master in 2020.