Case Study:

How Land & Sea Dept. Scaled Event Operations & Boosted Revenue by 400% with Tripleseat

Land & Sea Dept. is a hospitality group based in the Midwest and South known for its collection of 10 unique restaurants and venues. Each location offers distinctive experiences, from intimate gatherings to large-scale events serving up to 500 guests.

Before implementing Tripleseat, the team relied on a patchwork of manual tools like Google Docs to manage event details. The system was time-consuming, inconsistent, and left room for costly errors. As their operations grew, so did the inefficiencies, communication breakdowns, and data gaps that hindered event success.

The Challenge:

Scaling Operations Across Multiple Locations

With multiple restaurants and diverse event types, Land & Sea Dept. struggled to maintain efficiency and consistency. The lack of a unified system made collaboration difficult, guest experiences inconsistent, and event planning cumbersome.

Disjointed Event Management

Managing events through spreadsheets and shared documents led to confusion and wasted time. Without centralized communication, details often slipped through the cracks, creating operational bottlenecks, and information had the potential to get lost.

Data Gaps & Inconsistent Tracking

The team lacked visibility into event performance and sales data across locations, which made it difficult to track growth, forecast accurately, and replicate successful strategies.

Complex Guest Expectations

Each restaurant offered a unique atmosphere and event style, requiring flexibility and precision in planning. Without the right tools, meeting guest expectations at scale became increasingly difficult.

I could not recommend Tripleseat highly enough. It’s a tool that has just proven itself over and over again across the ranks of the company in terms of our ability to throw successful events and has totally transformed the kind of business we are able to do.

Ginny Cook

Director of Events, Programming and Partnerships at Land & Sea Dept.

Why Land & Sea Dept. Chose Tripleseat

As their event business grew, Land & Sea Dept. needed a platform that could handle multi-location operations while maintaining seamless coordination across teams. After evaluating several systems, Tripleseat stood out for its all-in-one capabilities and intuitive design.

The decision was driven by a need for transparency, standardization, and efficiency. Tripleseat’s cloud-based platform offered the flexibility to manage event data, communication, and guest interactions from one central hub.

Land & Sea Dept. chose Tripleseat for several key reasons:

Unified platform to manage all venues in one place
Real-time communication tools that kept teams aligned
Seamless integration of event inquiries and bookings
Easy-to-use TripleseatDirect feature for guest self-booking
Standardized templates for documents and proposals
Automated workflows that saved time and reduced manual entry
Centralized reporting and visibility across all locations
Responsive support and training from the Tripleseat team

The Solution:

Simplifying Multi-Location Event Management

Tripleseat provided Land and Sea Dept. with a comprehensive platform that streamlined every aspect of event planning, from inquiry to execution. With TripleseatDirect, the group enabled guests to submit booking requests and catering orders directly, saving valuable time for both staff and customers.

Standardized Documents

Templates and centralized tools eliminated the inconsistencies of manual systems. Teams across all 10 locations could now access up-to-date documents, proposals, and contracts within seconds.

Clear Coordination

Tripleseat’s communication tools brought everyone onto the same page. As Cook shared, the software’s templates and messaging capabilities were crucial and enormously time-saving for “endless scenarios across all restaurants.”

Streamlined Guest Experience

By adopting TripleseatDirect, guests gained control over their booking experience. They could easily reserve group dining, order catering, or plan private events—all through a simple, user-friendly interface.

More Events and More Revenue for Land & Sea Dept.

By choosing to use Tripleseat, Cook has been enabled to focus on driving value to her customers and growing the Land & Sea Dept. event and catering revenue. They started as a small independent restaurant group, and evolved to having 10 restaurant locations and hosting on average 75 events each month with 10 guests to 500 guests. Their private dining, events, and catering revenue has grown 400% across all of their stores.

Land and Sea Dept. continues to grow and succeed. Cook says, “To have a platform that is so easy to use, organizes us so efficiently, I think that it has helped us make more money.” Additionally, she confidently shares, “We throw successful events!”

The Results:

400% Growth in Event Revenue

With Tripleseat, Land & Sea Dept. transformed its event operations and achieved significant growth and efficiency. Although they started as a small, independent restaurant group, the company now hosts an average of 75 events per month, ranging from intimate dinners to large celebrations of up to 500 guests.

Cook summarized the transformation perfectly: “To have a platform that is so easy to use, organizes us so efficiently, I think that it has helped us make more money.” To put it simply: “We throw successful events!”

400% increase in event and catering revenue across all locations
Streamlined operations across 10 restaurants using one platform
Improved collaboration and communication between teams
Drastically reduced manual data entry and lost information
Faster event response times through TripleseatDirect
Enhanced guest satisfaction through clear and seamless booking experiences

Lessons for Other Restaurant & Hospitality Venues

Hospitality groups operating multiple venues can take valuable lessons from Land & Sea Dept.’s success with Tripleseat.

Centralize all event data and communication to avoid misalignment.
Use templates to maintain brand consistency and speed up execution.
Implement self-service booking to empower guests and save staff time.
Choose a system that scales easily with multi-location growth.
Focus on tools that create transparency and actionable insights.

Let’s Grow Your Events Business

The best event teams in hospitality run their business on Tripleseat. See what it can do for yours.