Case Study:
How Howl at the Moon Used Tripleseat to Centralize Event Management Across 21 Locations
- Centralized event management across 21 locations, making it easier to track bookings and hit revenue goals
- Improved team visibility with shared access to event details for smoother execution
- Stronger forecasting and reporting using real-time dashboards for leadership insights
The Challenge:
Outdated Systems Slowing Down a Fast-Moving Brand
Howl at the Moon is a national live music and event venue brand known for high-energy performances, corporate events, and celebrations across 21 locations in the US. Their venues host hundreds of social and corporate events each month, with a focus on delivering an unforgettable experience for every guest.
Before using Tripleseat, Howl at the Moon relied on an outdated, server-based event management platform that limited flexibility. Team members could only make updates on-site, and communication between venues and corporate management was fragmented. This system made it challenging to track event progress, manage updates, and ensure alignment across locations.
As Howl at the Moon grew, their legacy software couldn’t keep up with their fast-paced, multi-location operations. Managing hundreds of simultaneous events across multiple cities demanded a system that was modern, mobile, and easy to use.
Limited Access & Slow Processes
Their previous platform required staff to log in from desktop computers at each venue, making it impossible for managers or team members to make quick updates on the go. This process slowed response times and created unnecessary bottlenecks in event coordination.
Lack of Real-Time Collaboration
Without a centralized, cloud-based system, collaboration between locations and the corporate office was inconsistent. Event details were often shared manually, which made it difficult to keep everyone informed and aligned.
Insufficient Reporting & Visibility
Corporate management struggled to get a clear picture of incoming leads, event status, and revenue projections. The lack of real-time insights made forecasting and performance tracking a challenge, especially when managing dozens of active venues.
Why Howl at the Moon Chose Tripleseat
Howl at the Moon needed a platform that could scale with their operations, streamline team communication, and deliver visibility across all locations. And given that Howl at the Moon manages hundreds of events at one time, it is imperative to have a tool to make updates on the fly.
After evaluating several options, they chose Tripleseat for its cloud-based infrastructure, intuitive design, and strong reporting capabilities. The ability to access and update event information from anywhere was a significant advantage for their team.
Key reasons Howl at the Moon chose Tripleseat:
- Cloud-based platform accessible from any device or location
- Intuitive, user-friendly interface that required minimal training
- Centralized calendar with color-coded event statuses for clarity
- Real-time data and reporting dashboards for management insights
- Streamlined communication and collaboration across teams
- Secure and scalable system supporting multi-location growth
- Reliable customer support and onboarding assistance
- Proven success with other hospitality and event brands
The Solution:
Modern, Mobile, & Centralized Event Management
Tripleseat provided Howl at the Moon with a single, cloud-based platform that brought consistency, visibility, and efficiency to their operations. The team could now update events, communicate across venues, and access key metrics from anywhere—without relying on local servers or manual updates.
Standardized Documents & Workflows
With Tripleseat, all event documentation and workflows were standardized across locations, reducing errors and improving consistency in client communication. The color-coded calendar feature keeps the team organized and on track as they strive to reach all their revenue goals.
Real-Time Collaboration
The cloud-based platform enabled instant access to event updates, ensuring that managers, servers, and event teams stayed in sync at all times. It’s easy for anyone to go in and see the upcoming events on the calendar in one place.
Actionable Insights for Corporate Leadership
Dashboards and reports allowed the corporate team to view event pipelines, leads, and forecasts in real time, which helped them make informed decisions and monitor performance across all 21 venues.
The Results:
Organized Teams, Clear Visibility, & Confident Growth
By adopting Tripleseat, Howl at the Moon gained the visibility and flexibility they needed to stay competitive and organized across all locations.
Tripleseat’s color-coded calendar made it easy for staff to see where each event stood in the planning process. The platform’s accessibility empowered everyone, from event managers to servers, to quickly find event details in one centralized space.
- Improved efficiency in event planning and updates across all locations
- Clear visibility into event progress and revenue goals
- Faster response times through mobile accessibility
- Streamlined collaboration between venue and corporate teams
- Data-driven decision-making with accurate event forecasts
- Greater confidence in hitting revenue and performance targets
Lessons for Other Event Venues
Other multi-location entertainment and hospitality brands can learn from Howl at the Moon’s success by embracing technology that supports transparency, collaboration, and scalability.
- Don’t let outdated, server-based systems slow your growth.
- Prioritize tools that offer cloud access and real-time collaboration.
- Standardize workflows to reduce confusion and increase efficiency.
- Use data dashboards to make confident, informed decisions.
- Empower every team member with visibility into upcoming events.
- Trusted by Starr, Stoney Creek Hospitality, Tao Group, and 20,000 more venues worldwide.
Let’s Grow Your Events Business
The best event teams in hospitality run their business on Tripleseat. See what it can do for yours.