Case Study:
How Crown Block’s Two-Person Team Booked $240K in Event Revenue with Cohost
- Fast first reply: Cohost texts new inquiries in 15 seconds, down from 24 minutes.
- More leads converting: Leads that Cohost answered converted at 26%, up from 17.8% before Cohost, and that rate has held through October 23.
- Sales team stays in charge: Glenda reviews the conversations and steps in when a lead is ready. And she’s doing less of that recently.
- Real revenue: Guests who texted with Cohost have booked $240K in event revenue at Crown Block just from August 10 to October 23.
The Challenge:
Two People, Every Inquiry
- Inquiries pile up while the team is busy.The people answering leads at Crown Block are the same people building proposals, hosting tours, and running events.
- Speed decides who gets the booking. An event planner is usually reaching out to several venues at once, and the first reply tends to win the tour. Before Cohost, Crown Block’s median first reply was 24 minutes. Now it’s 15 seconds.
- Another hire wasn’t the answerCrown Block didn’t need a bigger team. It needed to start the conversation so Glenda could step in when it counted.“My calendar is full today, and I know Hayley’s is too. We’re constantly on calls.” Glenda Miller Director of Catering & Event Sales at Crown Block
Crown Block is a Michelin Recommended restaurant at the top of Reunion Tower in Dallas, with 360-degree skyline views. One floor below is The Crown Room, a private event space that seats up to 220 guests. Every event inquiry for both spaces goes to Director of Catering & Event Sales Glenda Miller and her event sales coordinator. Since turning on Cohost in August, those two have had an extra set of hands: a teammate who starts the conversation with new leads while they sell, give tours, and run events.
Why Crown Block Chose Cohost
- A teammate inside Tripleseat: Cohost works where Crown Block’s events already live, so nobody checks a second system.
- It starts with your venue’s data: Cohost works from the rates, spaces, availability, and F&B minimums already in Tripleseat.
- Full visibility: Every conversation is saved on the lead (with a summary), so the team can see what each guest has already heard.
- Speed: Cohost replies in a median of 15 seconds, even in the middle of service.
The Solution:
Cohost Does the Work, You Make the Call
Glenda sets the rules
Bailey was asking about the budget earlier than Glenda likes to. She changed one rule in her settings, and Bailey now leaves the budget alone.
Cohost opens the conversation
When a guest submits an inquiry, Cohost replies in seconds and learns the key details, like date, guest count, and menu must-haves, through a natural conversation that looks, feels, and sounds like Glenda’s team. Cohost checks availability, creates the pending event, and sends the guest a link to book a tour. Glenda named hers Bailey.
The 140-guest holiday party
A corporate planner submitted an inquiry for a holiday party of 140. Within 15 seconds Bailey was confirming the date and headcount, then sharing the menu and the food and beverage minimum, all within the rules Glenda had set. Glenda read the thread, saw how fast the planner was moving with Bailey, and sent one message: the proposal. The planner toured the next day, and the party booked for about $52,000.
The Results:
More Leads Answered, More Time for the Right Ones
- Same leads, more events: September 2025 and September 2026 each brought in 124 web leads. Last year 22 became events. This year, 31 did.
- $240K booked: From August 10 to October 23, leads who submitted the web form, opted in to texts, and talked with Cohost have booked $240K in event revenue.
- Conversion up 8 points: Leads Cohost answered converted at 26%, compared with 17.8% before launch, and the rate has held through October 23.
- A different kind of day: Glenda used to keep one eye on Tripleseat for every new lead. With Bailey starting the conversations, she checks in periodically instead.
Lessons for Other Venues
- Reply faster than feels necessary. Most venues know guests are asking several places at once. The hard part is answering in the middle of service, and Cohost answered Crown Block’s guests in a median of 15 seconds.
- Start from what Tripleseat already knows. Cohost works from your rates, spaces, and availability, so you’re adjusting a teammate that already knows your venue, not training one from scratch.
- Read the conversations early. Glenda caught the budget question by reading threads, and fixed it herself.
- Step in when a lead is ready. Cohost does the repetitive work. Your team makes the call.
- Trusted by Starr, Stoney Creek Hospitality, Tao Group, and 20,000 more venues worldwide.
Let’s Grow Your Events Business
See how Cohost would answer your next inquiry.
