Case Study:
How Bentley’s Oyster Bar & Grill Streamlined Multi-Event Management with Tripleseat
- Managed up to 50 events per month across multiple venues using one centralized system
- Improved team coordination and event execution with shared calendars and cloud-based access
- Faster response times to event inquiries, helping convert more leads into bookings
- Built stronger guest relationships and repeat business with integrated CRM tools
The Challenge:
Managing Complex, Multi-Venue Operations
Bentley’s Oyster Bar & Grill is a renowned London restaurant and part of the Corrigan Collection, which operates five prestigious venues across London and Dublin. Known for exceptional dining and hospitality experiences, the group hosts hundreds of private dining and corporate events each year.
Before adopting Tripleseat, Bentley’s and the Corrigan Collection team faced growing challenges managing multiple venues. Event details were often scattered across spreadsheets and emails, response times were inconsistent, and teams struggled to maintain visibility into customer interactions and booking activity.
With five venues operating simultaneously, Bentley’s needed a more efficient way to capture leads, manage event details, and nurture customer relationships. The manual processes in place were slowing down response times, creating communication gaps, and limiting visibility into client activity.
Disjointed Event Management Across Teams & Venues
The Corrigan Collection team was managing event logistics manually across multiple locations. From function sheets to payment processing, details were often misplaced or delayed, resulting in coordination challenges between front-of-house (FOH) and back-of-house (BOH) teams.
Inconsistent Lead Handling
Corporate event planners and assistants frequently inquired about private dining options, but without a centralized system, the team found it difficult to respond promptly. Missed follow-ups and slow communication led to lost opportunities.
Lack of Customer Insights & Tracking
While customer loyalty was strong, the team lacked an easy way to track booking history, client preferences, and spending patterns across venues. Without data-driven insights, it was challenging to identify repeat customers or tailor outreach efforts.
Why Bentley’s Oyster Bar & Grill Chose Tripleseat
The Corrigan Collection explored several event management platforms but needed one that could support both operational efficiency and customer relationship management. Tripleseat stood out for its flexibility, usability, and ability to unify operations across multiple venues.
The team prioritized a platform that offered real-time visibility, reliable automation, and simple integration with tools like Stripe for payments. Tripleseat met every requirement while providing a clean, intuitive interface that staff could quickly adopt.
Key reasons Bentley’s chose Tripleseat:
- Unified platform to manage five venues seamlessly
- Cloud-based accessibility for on-the-go updates
- Centralized customer relationship management (CRM) platform for customer tracking and retention
- Customizable function sheets and event templates
- Integrated payment processing through Stripe
- Color-coded diary and calendar management tools
- Streamlined communication between FOH and BOH teams
- Quick, professional responses to new inquiries
The Solution:
Simplified Coordination & Smarter Event Management
Tripleseat became the central hub for all event-related communication and coordination across the Corrigan Collection. From inquiry to execution, every step of the process is now tracked, visible, and actionable for the entire team.
Streamlined Lead Capture
Tripleseat makes it easy for Williams and her team to respond to inquiries from corporate clients instantly. The built-in lead management system allows them to track every message, update statuses, and convert inquiries into confirmed bookings faster than ever.
Seamless Team Collaboration
FOH and BOH teams now operate from the same system. Function sheets, event updates, and payment information are available in real time, ensuring everyone stays aligned—no matter which venue they’re in.
Centralized Customer Relationships
Using Tripleseat’s CRM, the team tracks booking history, frequency, and customer spend. Having access to customers’ full history and being able to nurture relationships is key for Williams in her role. With all customer communications captured in Tripleseat, it makes it easy for the team to know where everything’s at and pick-up and continue the conversation.
The Results:
Faster Booking & Better Team Alignment
Since implementing Tripleseat, Bentley’s Oyster Bar & Grill and the Corrigan Collection have seen a measurable improvement in efficiency, communication, and conversion rates across all venues. “We’ve seen our bookings increase massively,” said Williams.
The platform has empowered staff to handle up to 50 events per month while delivering faster responses, stronger client relationships, and a more organized workflow overall.
- Up to 50 events managed per month across five venues
- Dramatically improved speed of lead response
- Consistent event visibility from inquiry to payment
- Enhanced collaboration between FOH and BOH teams
- Increased repeat bookings through CRM insights
- Simplified diary and color-coded event tracking
Lessons for Other Restaurant & Hospitality Venues
Bentley’s experience shows that centralized systems and real-time communication are key to managing multiple venues efficiently.
- Implement one unified system for all event communications.
- Prioritize visibility between FOH and BOH to eliminate missteps.
- Use CRM data to strengthen repeat business and client retention.
- Leverage automation for faster lead response and booking confirmation.
- Integrate payment and document management to simplify operations.
- Trusted by Starr, Stoney Creek Hospitality, Tao Group, and 20,000 more venues worldwide.
Let’s Grow Your Events Business
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