Secrets to Building a Successful Event Sales Program


When restaurateur John DeLucie opened his restaurant, Bedford & Co., he knew that events would be the key to success.

“If you don’t have events … in the restaurant business, it’s very, very difficult to remain profitable,” John said.

So he hired Shira Spiewak, whose consulting firm, Shira Spiewak Events, consults with restaurants on implementing event sales programs.

John and Shira spoke at EventCamp, our first conference ever for Event Managers, about how they worked to set up core systems and processes before taking on event clients. Watch their session to learn their tips for building a successful event sales program.

Check out more sessions on our EventCamp page.