5 Tips to Drive More Event Leads in 2023


As we steadily make our way towards a new year, it’s time to look back at 2022 to gain perspective on goals we’ve hit and goals we want to continue to strive towards. For many, driving more leads will always be at the forefront of business goals because more leads generally mean higher revenue! If driving more leads in 2023 is one of your organizational goals, follow these five tips to help you reach this goal.

1. Expand your food options

The era of the “foodie” continues to live on. A large subset of people makes their weekend or evening plans based on new and exciting foods they can try. Use this to your advantage. Are you in a region
with unique food available for you to test recipes on? Are you in an area where most restaurants offer the same options? Here is your chance to make an impact and grow interest in your business.

Not only is the “foodie” demographic growing, but consumers are becoming more and more health aware. Restaurants offering vegetarian, vegan, gluten-free, paleo, kosher, nut-free, dairy-free, and other inclusive food options are definitely winning with lead generation!

2. Be environmentally conscious

Whether it’s to save the turtles by not using plastic straws or reducing the use of plastic to combat climate change, being environmentally conscious can gain significant points in the restaurant and
hospitality industry.

There are so many ways that you can incorporate an environmental mindset into your daily practices. Consider where you are getting your food from. Are these sources also practicing with sustainability in
mind? How are you packaging food? Can you make improvements to these materials?

Even the most minor step in this direction can significantly impact lead generation and general interest in your business. It’s a fact that consumers that care deeply about the environment (as we all should) will spend more on food or accommodations when they know the business operations are ethically sound.

3. Emphasize convenience

Since the pandemic’s start, many businesses have adopted having some sort of convenience factor built into their operations, and most have kept them around since the customers loved the accommodations. If your organization eliminated conveniences like curbside pickup, delivery, online ordering, or contactless processes, you’ve likely lost a good portion of paying customers. Convenience shouldn’t be considered laziness; it gives the gift of time. And we all know the phrase “time is money.”

4. Create unforgettable experiences

Consumers have moved on from spending money just to obtain material things. Creating memories and receiving excellent experiences are now what customers are on the lookout for as we continue from 2022 to 2023.

The thought of adjusting your operations to create unforgettable experiences for your customers could be daunting, but these changes don’t have to be drastic. You don’t need to bring fireworks to the table or anything like that. Starting out, all you need to do is focus on the customer. What can you do to ensure they have a seamless and uneventful time at your location? Is there any way you can personalize their experience by leveraging customer data? Whatever you can do to enhance experiences, you’ll create customer loyalty and gain new customers through word of mouth because of
the memories you helped create.

5. Increase social media activity

Creating a presence socially can be very important for your business. This is how you let the world know who you are and what your business is all about. It’s where you can tell your own story through images and videos.

This final tip can also encompass all the previous tips to grow your lead count. You should use your social presence to flaunt how environmentally savvy your operations are. Tell the world about all the new and exciting menu items you have. Gloat about your convenience options and let your current and future customers know that you understand how valuable their time is. And, of course, you can hype up how you create memorable gatherings by sharing examples on social media. Your social presence can act as a two-way street by letting current and future customers in on any updates while also connecting with past loyal customers: win-win!

Put these tips in place now for a successful 2023

Whether you can only focus on one of these tips or you can tackle all of them, this is a great place to zero in on when discussing your 2023 lead goals within your company. Driving the top of the lead funnel can be very daunting, but each of these tips is trending as of late 2022 and will undoubtedly carry over into 2023. So put them in your toolbox so you can start strategizing next year’s lead efforts to hit your numbers.

When you implement these ideas, let your customers know by sharing them in your digital marketing efforts, including your website, social media profiles, EventUp listing, digital ads, and email marketing.

Are you ready to grow your event business? Schedule a Tripleseat demo to take a closer look at our event management features.

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