Tips from the Experts on How to Crush Event Sales


It’s safe to say that an increase in sales is the top goal of every events team at restaurants, hotels, and unique venues. However, busy events professionals don’t always have the time or resources to seek out new techniques to help them crush their event sales projections.

Look no further. We’ve gathered the experts to share their advice on how to grow sales and improve your skills, no matter what level you’re at in the events industry.

You can see three of those experts live at our annual EventCamp conference on Tuesday, April 30 at City Winery in Nashville. Laura Wagstaff, Special Events Director for The NoMad, Eleven Madison Park, and Make It Nice, will present a session titled Don’t Underestimate Old School Sales Techniques. Amira Gertz, Director of Catering and Events at Rosa Mexicano, will present a session called Beyond the Data: Achieving Sales + Profitability. Charlee Williamson, Executive Vice President of Ralph Brennan Restaurant Group, will show how to use data to boost event sales in her session, Key Reports for Success. Don’t wait — tickets will sell out soon! Purchase your camping pass on the EventCamp website now.

Watch these four expert sessions for event sales tips
EventCamp is a few weeks away and if you can’t wait before then, check out these past sessions on event sales:

Williamson spoke at EventCamp in 2018 on How to Use Data to Make Smart Decisions for Your Events Business. Her tips gave event professionals a plan on how to dig deeper into data to find the opportunities and trends your restaurant can take advantage of and grow your event sales. View the recording of her session below:

EventCamp 2018 How to Use Data to Make Smart Decisions for Your Events Business from Tripleseat on Vimeo.

Gertz taught attendees at EventCamp 2017 learned how to get their new event sales employees up to speed quickly and selling in no time. You can watch her session, How to Onboard and Ramp Up New Event Sales Managers Quickly, below:

EventCamp 2017 Session 3: Onboard + Ramp Up New Event Sales Managers Quickly from Tripleseat on Vimeo.

Our 2017 conference also featured Restaurateur John DeLucie and Shira Spiewak, President of Dandy Life (formerly known as Shira Spiwak Events) discuss how they established an event sales program at DeLucie’s newest restaurant, Bedford & Co. View their discussion, Secrets to Building a Successful Event Sales Program, here:

EventCamp 2017 Session 5: Secrets to Building a Successful Event Sales Program from Tripleseat on Vimeo.

Williamson also presented at EventCamp 2017. Her topic, Increase Sales Productivity and Performance with Modern Tools, urged event professionals to ditch old-school paper methods to manage their business and adopt digital tools and analytics to produce opportunities from the data you collect. Check out the recording of her session below:

EventCamp 2017 Session 6: Increase Sales Productivity and Performance with Modern Tools from Tripleseat on Vimeo.

Are you ready to connect with event industry experts and peers?
Register now and join us for EventCamp in Nashville to network with and learn from the top people in the events industry. Event sales tips are just the start of what you’ll learn — we’re also offering sessions on what event planners are looking for in a venue, restaurant owners’ expectations of event managers, how to reinvent your event space, using marketing to grow your events business, and more. You’ll also experience a bourbon tasting and you’re invited to attend an after party with a rooftop view of the Nashville skyline.