Key Trends in UK Corporate Events: Ways Venues Will Thrive in the New Year
Trends evolve, but corporate events are certainly a mainstay and a significant source of business revenue for UK venues. Whether your venue puts on breakfast meetings, team-building activities, or those Festive Season parties, it’s all about elevating the occasion to create lasting memories and build a loyal event business. While there are many elements to consider in executing corporate events – from tech, space size, and accessibility – the most important is incorporating personalisation and the wow factor into your event program. Make an emotional impact, and you will ensure your planners and guests will walk away with only good things to say about the event and your venue!
If you are thinking about what this coming year will look like, here are our top five trends to get behind to bring in more corporate events all across the UK.
1. Unique Spaces Continue to Attract Corporate Planners
Why not lean into the unconventional and ensure planners are drawn to the event? It’s especially important if you’re trying to win new corporate business! There are unique and exciting spaces across the UK in historical and interesting places, from sweeping views of Edinburgh Castle to modern wonders like the Barbican. Unique spaces are sought after all year round by planners.
2. Activities Bring the Bookings
The rise of “Competitive Socialising” is continuing to grow from venues entertaining centred around entertainment with delicious food and drink options to match. One such venue seeing massive growth all across the UK is Sixes Social Cricket, where groups come together to test their cricket skills in state-of-the-art cricket nets whilst enjoying delicious food and drinks. All are designed to nurture the team and competitive spirit in a relaxed and casual environment that allows for chats over a cocktail. Other venues include golf, bowling, and many others – memories are made, and team bonding is enhanced for guests. To top it off, activities make for great social sharing!
3. Plant Power And Low/No Alcohol Options
Ensuring that your event offerings are as inclusive as possible is not just a secondary thought but really should be by design. It’s critical to ensure that the food and drink offered are diverse and that all food options stand out, not just meat-based ones. Be sure to plan some plant-based options. Also, when it comes to drinks packages, think about low and no-alcohol options shine through – creating wow cocktails that cater to everyone is key. Be conscious of those having to drive to events, too, if your venue isn’t accessible by public transport.
4. Hybrid And Remote Event Technology
With the hybrid nature of work, you must think about those who may be unable to attend corporate meetings and gatherings due to their location or commitments. How can you make all guests feel like they are part of the event? Match your tech offerings to be inclusive for remote guests.
5. The Star Of The Show – Food And Drink
Your guests will remember the food – but only when it stands out – for the right reasons, so focus on it and create a point of difference. The rise of culinary fusion is a big one in the food space, like the vibrant zest of Mexican with the artful precision of Japanese. Steer clear of beige and up your food game and create a taste sensation that’ll wow them – but also consider not being polarising and have options for all tastes and dietary requirements. Your drink selection should complement your food offering and pair where you can. Creating bespoke drinks or even having a mixologist on hand will help – even guest participation and cocktail-making create a unique experience and satisfaction without taxing guests.
Stay Ahead Of The Game With Tripleseat – The Ultimate Event Management Software
Leading UK venues like Aqua, Sushisamba, Hakkasan, Corrigan Collection, and many more turn to Tripleseat to grow their event business. Join customers like Brindisa Restaurant who describe Tripleseat as “game-changing” in streamlining the event management process across their venues. Book a demo to learn more about how Tripleseat will streamline your events to bring in more business.
