Whether you’re a fine dining establishment, a bowling alley, or a full-service catering company, offering your clients well-curated wine, cocktail, and beer packages can offer you an unbeatable edge. The right libations offered at the right price and to the right crowd can significantly enhance the guest experience while driving revenue. But how do you design a package that’s both compelling for your customers and profitable for your business? Let’s explore some key strategies.
Understand Your Target Audience
The first step is understanding who your customers are and what they want. Are they connoisseurs looking for rare vintages? Are they novices who appreciate a good but straightforward drink? Maybe they are beer drinkers, or maybe for some venues, they’re all three. Tailor your wine and cocktail package to meet their expectations and preferences.
Collaborate with Suppliers
Build relationships with wine and liquor distributors to gain access to special promotions, discounts, and exclusives that can add unique value to your packages. Sometimes, suppliers are even willing to offer free staff training or marketing support, which can help elevate the perceived value of your offerings.
Create a Tiered System
Offering tiered options is an excellent way to cater to a wide range of customers. For example:
- Basic Package: This could include popular but less expensive wines, simple cocktails, and domestic beer. Perfect for customers who are budget-conscious but still want to indulge.
- Premium Package: A middle-tier option could offer a selection of craft cocktails and vintage wines, along with craft brews.
- Luxury Package: This top-tier package could include the finest vintages and cocktails made with top-of-the-line spirits, perhaps even served in exclusive glassware.
Pair with Food
Take advantage of the culinary offerings by pairing beers, wines, and cocktails with specific dishes. This not only enhances the dining experience but also encourages customers to opt for the package instead of individual drinks. Themed nights, such as “Taco Tuesdays” with margarita packages or “Steak Nights” with red wine selections, can also be a big draw.
Offer Seasonal and Limited-Time Packages
Seasonal offerings tap into the “fear of missing out” (FOMO) and encourage customers to try something new. Limited-time packages aligned with holidays, special events, or even local celebrations can add an air of exclusivity and urgency.
Train your staff to upsell the beer, wine, and cocktail packages subtly but effectively. If your venue uses TripleseatDirect, there are options during your customers’ online booking process for the system to prompt upselling.
Utilize Tripleseat reporting to track purchasing behaviors. This data can provide insights into what’s selling well and what’s not, allowing you to adjust your packages accordingly.
Monitor and Revise
This is an ongoing process. Monitor sales figures, customer feedback, and market trends to fine-tune your offerings continually. Replace underperforming drinks with new, exciting options and offer special discounts to move inventory, if needed.
Enhance Customer Experience and Increase Sales
By implementing well-planned beer, wine, and cocktail packages, businesses can not only enhance the customer experience but also substantially increase revenue. Remember, the key is to offer a range of options that appeal to different customer segments while still maintaining high-quality offerings. Cheers to boosting your bottom line!
Not already using Tripleseat to organize and track the success of your bar packages? Schedule a demo now for a simpler way to boost sales.