5 Ways Tripleseat Helps Event Professionals Get More Leads Without Charging Fees


75% of restaurants that participated in a SpotOn survey said they were planning to adopt new technology in the new year, and 71% of operators said they plan to increase spending on technology.

Has your venue made an investment yet?

If new technology is still on your to-do list for 2023, you should invest in a tool that helps you manage your events, save more time, and make more money, like Tripleseat. We’ve got five ways that Tripleseat helps you capture more leads and increase your event revenue. And Tripleseat does not charge fees for the leads you generate using our tools and features — the leads and the profit belong to you.

1. Lead form

Tripleseat and Tripleseat+ Direct users can get a lot of mileage out of the lead form that’s available in their account. The lead form is an easy way for prospective clients to inquire about your private event offerings. And — because the lead form is digital and always available — they can reach out any time of the day, any day of the week.

You can build multiple lead forms to allow your venue to reach as many prospects as possible on as many channels as possible. Consider creating lead forms for:

  • Your website
  • Email marketing
  • Social media — including Facebook, Instagram, LinkedIn, social media ads, and other tools
  • Search marketing ads on Google
  • Venue listings sites

In addition to creating lead forms for multiple tools, consider using them for specific marketing campaigns, such as:

  • Holidays
  • Weddings
  • Bachelor and bachelorette parties
  • Corporate events
  • Graduations
  • Seasonal event bookings

As you’re building these lead forms, create custom lead sources, so you know which tool and which campaign they’re being applied to. Then, run a leads by source report to find out which marketing efforts have generated the most leads. This will save you time, as you learn which sources and campaigns are working and which are not, so you can focus on what’s actually earning more money for your business.

We’ve heard from a few of our Tripleseat+ Direct customers that they would love some recommendations on promoting and where to put their online direct booking form. With so many different options and ideas in mind, we went big and created an entire handbook dedicated to answering these questions.

Our Tripleseat+ Direct Booking Form Best Practices handbook should be used as a guide so that you can ensure you’re using your booking form in the best ways possible.

2. Leads from Facebook

The Tripleseat’s lead form plus Facebook’s call to action button makes it easy to capture event leads directly from your venue’s Facebook page. When prospective customers click the Private Events link from the Facebook tabs below your business’ profile photo, your Tripleseat lead form appears on Facebook, and all they have to do is fill it out and submit their request.

3. EventUp

The EventUp directory provides Tripleseat customers with organic and paid opportunities to drive more leads. EventUp is the world’s largest online marketplace for event spaces and features more than 15,000 venues globally. 

Every customer can create individual listings for locations managed by the Tripleseat platform, and those listings are automatically updated on EventUp. The listings include a link to the venue’s website, photos, a detailed description, information on each private dining space, and event amenities. EventUp users can create organic searches, save a list of venues they’re interested in, and contact those venues directly from their listings. Check out this post on how to optimize your EventUp listing.

In addition to the organic listing, Tripleseat customers can get directly in front of users with sponsored listings on EventUp. Choose from two sponsored listings packages that prominently feature your venue on the site.

4. The EventUp blog

Tripleseat customers also receive more visibility and more leads by being featured on the EventUp blog. These posts draw significant traffic and attention to your venue. The blog covers event planning topics, spotlight posts on individual venues, and roundup posts based on event types, cities, or themes.

Posts that highlight venues link to Tripleseat customers’ EventUp listing, as well as the venue’s social media networks, ensuring that prospective customers can learn more and contact your venue directly for a booking inquiry.

5. Integrations

With more than two dozen partnerships and counting, Tripleseat customers can use their Tripleseat features plus some of the best tools out there to increase leads, receive payments, access floor plans, create marketing campaigns, manage reservations, and more. Check out these integrations that will help your venue get more bookings.

  • Cvent Tripleseat has partnered with Cvent to enable Tripleseat users to receive Cvent RFPs as leads, allowing for streamlined lead management and easier creation of bookings and guest room blocks.
  • OpenCity — a virtual assistant that automatically responds to customer inquiries 24/7 and can share a direct link to your lead form.
  • OpenTable Private Dining — OpenTable Private Dining connects customers with your venue through its new private dining pages.
  • SevenRooms — this intuitive reservation, seating, and guest management platform can support direct reservations through multiple marketing channels.
  • Targetable — the Targetable “done-for-you” digital marketing platform enables brands to reach customers at all stages in the journey, from discovery to loyalty and retention across digital channels. 

Get ready to grow your leads and event revenue

If you’re a Tripleseat user, log in and start using our features to capture more event leads. Need help? Contact Tripleseat’s Support team by submitting a request online, sending an email, or calling our Help Desk at 978-716-2862 between 9 am and 5 pm EST Monday through Friday.

If you’re not a Tripleseat customer and you’re interested in learning more about Tripleseat’s features, schedule a demo at your convenience to take a closer look.