3 Ideas to Drive Restaurant Business for Halloween


If your venue hasn’t come up with a way to celebrate Halloween weekend this month, there’s still time to get in on the tricks and treats.

The holiday can be a revenue driver for your restaurant. Halloween-related purchases are estimated to increase in 2021 and Halloween is the third most popular holiday for food delivery. From spooky-themed food and cocktails to discounts or specials to parties and events, there are plenty of promotions your venue can create to capture those Halloween dollars.

Need some ideas on how to get into the spirit? Get inspired by these Tripleseat customers:

1. Hog River Brewing Company: Spooky cocktails

Hog River Brewing in Hartford, Conn., has lots of activities planned for Halloween, but their cocktails are the most eye-catching. Their Fear Factor Flight includes four beer concoctions that contain bright colors and fun plastic garnishes. Hog River is offering prizes to customers who can guess what ingredients are used for each drink.

2. Azia: Party like a VIP 

The best party in Aruba is at Azia, where guests can enjoy live performances by bands and DJs at their Hallowow 2021 celebration. In addition to the general admission, guests can also choose to upgrade their Halloween experience with special VIP packages for tables of six or eight and bottle service.

3. Cowboys Red River: Halloween week

What’s better than one Halloween party? Four Halloween parties! Cowboys Red River in Dallas is giving customers multiple chances to dress up and celebrate during the last week of October. They have four themes — Talk Nerdy to Me, Throwback Thursday, Freaky Friday, and Costume Contest — with a $1,500 cash prize for the best costume. 


View this post on Instagram


A post shared by Cowboys Red River (@cowboysredriver)

TripleseatDirect makes it easy for guests to purchase from your venue

Once you’ve decided what promotions to create, use the right tools for purchases and bookings. TripleseatDirect allows restaurants, hotels, and venues to offer their customers a seamless and easy way to book, manage, and execute any off-site catering, in-house private events, and takeout and delivery services with zero friction or negotiations.