Promotional Inspiration to Help Your Restaurant Increase Easter Revenue
Easter, the first warm-weather holiday of the year, is fast approaching on March 31, and if you are a restaurant, it’s prime time to increase Easter revenue! Easter presents a golden chance for chefs and restaurateurs to breathe new life into their offerings, entice new guests through the doors, and significantly boost their bottom line. Is your restaurant ready to drive holiday business?
Let’s take a look at consumer spending trends and some ideas you can use to inspire your own Easter promotions.
How Much Are Americans Planning to Spend on Easter in 2024?
Overall spending is expected to be high this year, and food is the biggest spending category for consumers around the Easter holiday. It is anticipated that a spend this year will be about $7.3 billion, according to a National Retail Federation annual survey.
How Can Restaurants Drive Business During Easter
While traditional Brunch is a popular Easter tradition at restaurants, there are many options for celebrating and promoting Easter.
Easter Brunch or Dinner Special Menu: Offer a special prix fixe menu or buffet featuring Easter-themed dishes like glazed ham, roasted lamb, deviled eggs, hot cross buns, and carrot cake.
Easter Egg Hunt: Organize an Easter egg hunt on the restaurant premises or nearby park for kids, with prizes and discounts for finding special eggs.
Easter Baskets or Treats: Offer Easter baskets or treats like chocolates, candies, or baked goods for dine-in or takeaway orders.
Easter Décor: Decorate the restaurant with Easter-themed elements like bunnies, eggs, flowers, and pastel colors to create a festive atmosphere.
Easter Cocktails and Beverages: Feature special Easter-themed cocktails, mocktails, or beverages like carrot-ginger mimosas or hot cross bun martinis.
Easter Photo Ops: Set up a photo booth or backdrop for diners to take Easter-themed pictures with props like bunny ears or egg baskets.
Easter Promotions and Discounts: Offer discounts or promotions for Easter reservations, family meals, or takeaway orders.
Easter Gift Cards: Sell Easter-themed gift cards or offer bonuses for purchasing gift cards during the holiday period.
Outdoor Event for Easter: If weather allows and you have an outdoor patio, guests will love an outdoor Easter event.
Easter Social Media Contests: Run social media contests or giveaways for Easter-themed prizes or discounts to engage with customers online.
Easter Catering or Takeaway Options: Promote Easter catering services or takeaway options for families hosting celebrations at home.
Easter Kids’ Activities: Offer Easter-themed coloring books, activity sheets, or small toys to entertain children during their visit.
Easter Charity Initiatives: Partner with local charities or organizations for Easter-related fundraising or donation drives.
3 Examples of Promoting Restaurants for Easter
1. Bunny Buffet
Prime and Provisions in Chicago is encouraging Easter reservations, and they’ve created something special for Easter brunch. Their chef has assembled a divine-looking buffet with elegant cocktails all the way to decadent desserts.
2. Added Menu Specials
Alden and Harlow located in Cambridge, MA is offering up some additional menu items to welcome in Spring. Asparagus a la plancha, potato chip & egg frittata, and a sweet stack of blueberry shortcakes sounds like a lovely way to entice Easter guests.
3. Rooftop Easter Party
Humber restaurant in Wollongong, Australia, is providing customers with an Easter to remember. Their Easter Thursday rooftop party includes DJs and Easter cocktails.
If your venue has a rooftop, patio, or sidewalk space, hold a celebration outside. Add entertainment and food and cocktail specials, and you’ve got the ingredients for a Easter party that your customers will love.
Manage Easter Large Parties, Events, and Catering Easily with Tripleseat
Your customers are eager to celebrate holidays with their family and friends at your restaurant. Once you’ve decided which specials or promotions to offer, turn to Tripleseat to streamline the experience.
Tripleseat and TripleseatDirect with Large Party Reservation empowers restaurants to offer on-premise and off-premise events, large parties, and catering to be booked by their clients, directly from their website, social media platforms, or EventUp listing. Customers can simply book, plan, and pay for the event as quickly as an Easter bunny!
If your restaurant isn’t using TripleseatDirect yet, head on over to our TripleseatDirect page for more information or to book a demo.
