Whether you’re a well-experienced hospitality professional or new to the industry, it’s hard to ignore the huge role that technology plays in running restaurants, hotels, and venues.
As we begin a new year, your hospitality business is most likely researching new tools that enable you to manage your operations and grow your revenue. We’ve put together a list of industry technology trends that can guide you in the right direction.
1. Hospitality data
You might not need to adopt new tools for this trend — they’re often built in the software you’re already using. Hospitality data has taken on new importance in the last few years as businesses have adapted to an ever-changing environment.
Use the data from your event management software, reservation software, inventory tools, accounting software, and marketing tools to identify patterns in your operations. Find potential issues that you’re wasting time on or that need fixing. Look for areas of success and figure out ways to improve and expand on them. Or discover a need that customers have and use your products and services to fill that void and make more money.
2. QR codes
The QR code has made a huge comeback during the COVID era. Hospitality businesses have used QR codes as a touch-free, timesaving way for customers to do everything from viewing menus to ordering food to payments to hotel check ins. Customers are all in: 75 percent of adults say they would be more willing to use QR codes in the future.
QR codes also help you grow your database. They’re an easy way for customers to provide information and opt in to your marketing efforts. They’ll allow you to track popular menu items, times, and days of the week for dining. And you can use them to drive customers to your current campaigns and initiatives by creating different codes for your menus, event bookings, loyalty programs, catering, and your public events calendar.
Technology has enabled consumers to be more self-sufficient, personalize purchases to fit their needs, and save time in the process. That trend has impacted the hospitality industry, especially with catering and events. In an EventUp survey, 87 percent of consumers said they want the ability to self-book an entire event.
That’s why we created TripleseatDirect. It’s the only feature of its kind that allows your clients to seamlessly book and pay for pick-up and delivery catering or in-house private events with a few clicks from your website, social media accounts, or EventUp listing. From choosing a date and time to a location, whether onsite or offsite, selecting a menu, and authorizing their credit card for payment, the TripleseatDirect form allows your customers to build their event or catering order independently and 100 percent online.
Start 2022 off by choosing the right software
TripleseatDirect enables restaurants and hotels to offer on-premise and off-premise events and catering to be booked by their clients, directly from their website, social media platforms, or EventUp. TripleseatDirect provides your customers with a simple online booking solution where they can book, plan, and pay for in-house private events, off-site catering, pickup, and delivery with zero friction.
If your venue isn’t using TripleseatDirect feature yet, head on over to our TripleseatDirect page for more information or to book a demo.