Secrets to Building a Successful Event Sales Program
August 7, 2017
Written by:
Tripleseat News
The team at Tripleseat combines deep expertise in hospitality, marketing, and creative strategy to deliver innovative solutions and insights for Tripleseat and the hospitality industry. With decades of collective experience ranging from hands-on roles in restaurants and event venues to leadership in global branding and marketing campaigns, the team brings a wealth of knowledge to every initiative. Their diverse backgrounds include roles in family-owned businesses, top-tier advertising agencies, international strategy, and tech innovation, allowing them to understand and address the unique challenges faced by hospitality professionals.
From crafting compelling content and managing global campaigns to leveraging data-driven marketing strategies, the team’s efforts focus on empowering venues to succeed. They are united by a shared passion for storytelling, creative problem-solving, and a commitment to elevating the guest experience. This dynamic group exemplifies the perfect balance of industry expertise and forward-thinking innovation to help the hospitality community thrive.
When restaurateur John DeLucie opened his restaurant, Bedford & Co., he knew that events would be the key to success.
“If you don’t have events … in the restaurant business, it’s very, very difficult to remain profitable,” John said.
So he hired Shira Spiewak, whose consulting firm, Shira Spiewak Events, consults with restaurants on implementing event sales programs.
John and Shira spoke at EventCamp, our first conference ever for Event Managers, about how they worked to set up core systems and processes before taking on event clients. Watch their session to learn their tips for building a successful event sales program.
Check out more sessions on our EventCamp page.
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