Work smarter. Sell faster. Maximize every booking!
These are the takeaways you’ll learn directly from Tripleseat experts and peers at this interactive event. Take your event business to the next level with sales and product tools, tips, and best practices.
Stop just using Tripleseat. Master it.
Join us for an interactive, in-person event packed with hands-on training, expert insights, and peer collaboration. You’ll leave with actionable strategies to optimize your workflow and drive more leads for your venue.
Go beyond the basics with product deep-dives and advanced best practices. Learn insider tips directly from the Tripleseat team to manage events more efficiently and effectively.
This isn’t a lecture. It’s an interactive workshop. Engage with fellow hospitality professionals, share ideas, and discover proven strategies your peers are using to boost success.
Walk away with practical tools and workflows you can implement immediately. Learn to optimize your proposals, maximize event sales, and turn your new skills into measurable revenue.
“A key benefit of joining Tripleseat University Classroom are the people and connections I made.”
Tripleseat University Classroom Attendee, June 2025
“I loved going through reporting, and how we can use this for so many different things aside from financial tracking. Very informative!”
Tripleseat University Classroom Attendee, June 2025
The true value of Tripleseat University Classroom isn’t found in a single event, but in the cumulative wisdom and relationships you gain by returning year after year.
By coming back, you gain:
Deeper Insight: Move beyond the basics and engage with advanced topics and emerging trends relevant to your field.
Stronger Network: Transform temporary connections into valuable, career-long partnerships.
Unmatched Momentum: Ensure your personal and professional growth keeps pace with the evolution of the local event community.
Software Mastery: Stay up to date with Tripleseat’s newest feature updates and ensure you’re maximizing the platform’s full potential.
We ensure our annual programming builds on the prior year’s foundation, meaning you’re not repeating content—you’re continuing your specialized education.
Tripleseat University is the official training program built to help hospitality professionals become experts in Tripleseat’s sales and event management platform. The program includes in-person classroom sessions that deliver hands-on learning, expert guidance, and opportunities to collaborate with peers. Participants leave with practical strategies to streamline their workflow and generate more revenue for their venues.
Tripleseat University Classroom is ideal for everyone looking to learn advanced features of Tripleseat.
Experience levels welcome:
New users (post-onboarding): Get best practices and shortcuts that shorten the time to value.
Experienced users: Fill knowledge gaps, modernize your setup, and adopt pro workflows.
Team leaders: Align your team on process, nomenclature, and KPIs in one afternoon.
Here are some of the roles that would be a perfect fit to attend:
Event Sales Managers, Private Dining & Catering Managers: Level up lead-to-booking workflows, upsell tactics, and reporting that drives pipeline.
Venue/Restaurant/Hotel Sales Teams & Coordinators: Standardize processes across teams and learn proven best practices that increase conversion and response speed.
Sales Directors, GMs, Revenue Leaders: Learn how to use Insights and reports to forecast, coach teams, and spot revenue opportunities.
Marketing Managers using TripleseatDirect: Optimize web leads, menu/link strategies, and campaigns that feed the sales funnel.
Account Admins & Power Builders: Deepen knowledge of Documents, templates, and settings to scale consistent, brand-on-point proposals.
Access to standard online Tripleseat University content is generally included complimentary with your active Tripleseat subscription. Special events, such as in-person “Tripleseat University Classroom” sessions or specialized certifications, may have separate registration fees.
Tripleseat University Classroom sessions offer a mix of educational and hands-on content designed to help attendees elevate their use of Tripleseat.
Session 1 – Product Preview: What’s New and NextGet an exclusive first look at the newest Tripleseat releases and a preview of what’s on the horizon. Discover how AI, powerful new integrations, and enhancements to your favorite Tripleseat features are redefining the way teams book, sell, and manage events.
Session 2 – From Inquiries to Income: Boosting Event Sales with TripleseatLearn how to attract more business through smart marketing, data-driven insights, and proven sales strategies. Discover how Tripleseat’s powerful tools can help you increase lead conversion, streamline your process, and uncover new opportunities for upsells and repeat business — all designed to drive more revenue and grow your bottom line.
Session 3 – Customizing Tripleseat Documents for Maximum ImpactTransform your Tripleseat documents into powerful, branded tools that impress clients and drive conversion. This interactive session will walk you through best practices for customizing document layouts to reflect your identity, enhance professionalism, streamline internal communication and elevate the client experience. Discover easy ways to add your unique style, strengthen your brand consistency, and make every document a standout sales asset.
Tripleseat University Classroom features educational and interactive sessions focused on Tripleseat best practices. Doors open at 2:00 PM to give attendees time to network before the sessions begin. The sessions run from 2:30 PM to 5:00 PM, and light refreshments are provided.
Join us immediately following the sessions for Party People, a networking happy hour event!
Tripleseat University Classroom is a great fit if you want to:
Turn Tripleseat into your primary sales engine—from lead capture to signed proposal and paid deposit.
Build standout proposals that convert faster with brand-ready templates and upsell sections.
Use data and reporting to prioritize prospects, track performance, and coach your team.
Implement TripleseatDirect to capture and convert more qualified web inquiries.
Stay ahead of the curve with a product deep dive that highlights what’s new now and what’s next.
Learn more about the programs available through Tripleseat University here.
Check out the Tripleseat University calendar and reserve your seat today — we can’t wait to meet you and dive into key topics like sales growth, proposals, and new Tripleseat features.
