How Can the Hospitality Industry Profit From a Seamless Experience?


‘Finally, we have a trend that is sure to reap some serious ROI for hospitality industry and businesses of all shapes and sizes: the seamless experience.

But, what does that mean exactly? And how can your business profit from it? Read on to find out. 

What is the seamless experience?

The best example I have for a successful seamless experience is the titan of basically all sales and marketing strategies: Amazon. Let’s take Amazon’s mission statement to start, “Earth’s most customer-centric company.” To be the most customer-centric company humankind has ever known, you not only have to know your customers inside and out, but you have to be where your customers are at all times. One unified channel used to store customer data and integrate each point of sale — the ideal seamless experience.

This sales and marketing strategy aligns perfectly with the path the hospitality industry is currently on. According to a recent study done by AGC Partners, consumers have radically adjusted how they select, engage, and interact with restaurants, given the impact of quarantines and work from home trends during the last few years. As a result, our expectations as consumers have changed. Now, more than ever, we look for a personalized and intuitive experience when interacting with a restaurant, hotel, or unique venue in any way. 

The seamless experience and the hospitality industry

Just like you can log into and order new furniture, listen to music, and go grocery shopping all at once, the thought behind the seamless experience in the hospitality industry is that you can go online and book an entire event, reserve a prix fixe dinner, purchase takeout, and more, plus pay for it all inside the four walls of a restaurant all from one place. What’s more is you can move the conversation to email or the phone without any friction. The sales team at the venue has all of your information and knows exactly who you are and what you want. This is customer-centric hospitality at its best. 

A seamless experience with TripleseatDirect 

OK, so it sounds like a lot, right? How could you possibly make all of that happen without spending all of your time mastering software after software and making sure they each integrate seamlessly? I mean, your business isn’t Amazon, and you probably don’t have billions of dollars to spend on curating a system that does it all. Well, good news, because Tripleseat has built the exact software you need to make it all happen in one omni-channel sales and marketing package.

TripleseatDirect was born out of experience and necessity. We’re always watching and listening to the hospitality industry, wondering what we can do to provide the best tools for you and your user experience. We realized an obvious hole in hospitality technology — one that Tripleseat could work towards filling. There are, of course, other software tools on the market today that claim to do what TripleseatDirect does, but no one else does it precisely as we do.

Not only does TripleseatDirect give you all of the functionality that our core product does, but it also offers you a seamless way to start, grow, and profit from private events, semi-private events, prix fixe dinners, and other event types. One experience where your clients can book, plan, and pay for on-premise private events, off-premise catering, and so much more directly from your website, social media accounts, and EventUp venue listing. Even more exciting is that TripleseatDirect will never charge you a fee or commissions for your bookings. Your data, bookings, and catering orders are yours, and only yours — and that’s the way it will stay with TripleseatDirect.

Efficient and personalized data

Let’s go back to how Amazon utilizes a seamless experience strategy. Their focus isn’t only on unifying the channels to which their customers shop; it’s also on personalizing those channels using their customers’ data. TripleseatDirect does the same for hospitality businesses. 

Our reporting capabilities are as good, if not better than any CRM platform you could purchase. All of your customers’ data, including past reservations, likes, dislikes, etc., are all stored within TripleseatDirect. You can use this data to send out personalized and targeted email marketing campaigns. Or to simply reach out and see how they’re doing. All of your data, all of your bookings, all of your past conversations with customers, all in one place. 

Get started today

It’s finally the future. It’s time to adjust your business plan accordingly. A seamless experience is the new normal in the hospitality industry, and TripleseatDirect is your ticket to its profits.

Learn more about TriplseatDirect and book a demo at