Videos: How to Boost Event Sales by Using the Right Data


Event professionals have a lot of tools at their fingertips to run and organize their events business. And all of those tools collect and report data. There’s so much to sort through, and so little time. What are the reports and numbers you should really be focusing on to analyze and make improvements to your events business?

Charlee Williamson, Executive Vice President of the Ralph Brennan Restaurant Group, is an expert at sorting through the details and finding the data that makes an impact. She’ll share her insights on how to create the right reports that matter in her session Key Reports for Success at our annual EventCamp conference on Tuesday, April 30 in Nashville.

EventCamp is the ultimate conference for restaurant and hotel sales and event professionals. Attendees get exclusive access to our industry experts in event sales, management, marketing, and more. Plus, there’s a bourbon tasting, an after-party, and plenty of time to network with event professionals from across the country. Don’t wait — register now on the EventCamp website!

Here’s a sample of what it’s like for attendees who attend Williamson’s sessions on using data to grow event revenue. You can watch the video of her 2018 EventCamp session, How to Use Data to Make Smart Decisions for Your Events Business, below:

EventCamp 2018 How to Use Data to Make Smart Decisions for Your Events Business from Tripleseat on Vimeo.

Williamson also spoke at our 2017 EventCamp. Check out the video of her session, Increase Sales Productivity and Performance with Modern Tools:

EventCamp 2017 Session 6: Increase Sales Productivity and Performance with Modern Tools from Tripleseat on Vimeo.

Are you ready to learn more?
Get access to Williamson and other experts at EventCamp in Nashville. In addition to the data session, we’re also offering sessions on sales techniques, how to reinvent your event space, using marketing to grow your business, and how to create the right reports to build a successful events program. Register now at