Two Chicks, Three Seats Episode 88: How to Drive Wedding Venue Sales in 2024 with Neal Bergstrom and Hayden Holm of Rocket Venue
Owners and operators need to understand their data to run a successful hospitality business. Operators constantly deal with many moving parts, thin margins, and macroeconomic challenges outside their control, so it is crucial to be in tune with their numbers in real-time. This is true for restaurants, hotels, and all unique venues. Well, that’s easier said than done, right? What data is essential to monitor, and how can it be used to make business decisions?
On the latest episode of Two Chicks, Three Seats, we sit down with Neal Bergstrom and Hayden Holm, the cofounders of Rocket Venue, a boot camp service that helps wedding venues get a hold of their sales, operations and marketing strategies to run a successful wedding business. The duo worked in operations and marketing for a brand of wedding venues that was deeply in the hole. Neal and Hayden identified the specific systems and processes that eventually turned the venues into a profitable business. Throughout the episode, we discuss what goes into the “secret sauce” model venues can follow to run a successful event program. Hint: the answer involves having systems for each part of your business: driving leads, effective closing, operating profitably, and monitoring finances.
Neal and Hayden provide crucial insights into how wedding venues can give prospects the ideal journey to selecting a venue, considering the logical and emotional part of the wedding planning process. Learn about the operational mistakes venues often make, utilizing your website as a 24/7 salesperson, adding social media to your marketing strategy, and beyond.
Check out Episode 88 on Spotify, Apple, or anywhere you listen to podcasts.
Or watch the video interview here:
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Listen to Two Chicks, Three Seats for interviews with event industry guests and discussions of news, food and beverage trends, and marketing tips for the hospitality business.
