Our development, product, and marketing teams are working hard to provide our customers with new and updated features to facilitate the events business’ current state, while also preparing the industry for the future of events. This month we wanted to take a look back at our top two feature releases of the first quarter of 2020 and how they can currently be used as an asset to your business.
1. Takeout and delivery lead forms
The first update Tripleseat and Gather rolled out in Q1 as a combined team is one that is meant to support all of our customers during this uncertain time. As you already know, Tripleseat is designed to help event managers organize and execute all sorts of events.
As the coronvavirus swept the nation, in-person events came to an abrupt halt. Many restaurants and venues had to tweak their business to pickup and delivery only. We understand how competitive the hospitality industry is, and a restriction like this is devastating to small businesses. We wanted to make Tripleseat more user- and client-friendly by adapting our features to support takeout and delivery services.
With this in mind, we added the capability to our lead form to allow inquiries to be for in-house, pickup, or delivery. In addition, we added a section where your customers can enter pertinent information such as delivery address, and instructions.
To implement this new lead form into your business simply head to Settings > Lead forms > Edit, and you can either update an existing form or add a new one.
Watch our quick video tutorial below on how to utilize this new feature:
Lead type update
Now when you go to create a new lead, you have the ability to check off the lead type to help you track takeout and delivery. There are three lead types in Tripleseat: Dine in-house (default), Delivery, and Pickup. When you choose Delivery, a box will appear where you can enter the customer’s address.
On the lead page, you’ll see the lead type listed in the third column.
This new feature is especially helpful now that a lot of our customers, while still focusing on pickup and delivery services, are now also starting to book future events. Just one more way to keep all of your leads organized.
2. Customer outreach features
Tripleseat Booking Network
As I’m sure most of you already know, as a Tripleseat customer your venue has access to listings on two great online booking networks: VENUES and EventUp. Before this update, VENUES listings were only on the VENUES site, not on the EventUp site, and vice versa. But now all VENUES listings are also listed on EventUp.
It’s important to make sure your listings have up-to-date information and all of the content you want to highlight. Get tips for your VENUES listing in our guide, How to Create an Optimized Venue Listing, and this EventUp blog post, How to Optimize Your EventUp Listing.
You can manage your listings in Tripleseat by going to Settings > VENUES by Tripleseat. The edits you make here will update both the VENUES by Tripleseat and the EventUp listings. This is just one more way Tripleseat helps drive leads to your business.
Tripleseat as a CRM Tool
Managing customer relationships is vital during this uncertain time. Once this is all over, we know that patrons will need more human interaction, and private events are a great way to get it. Remind your customers that you host private events, and you’ll be there for them when they are ready to book theirs.
How do you do that exactly? With targeted email campaigns and attractive deals sent to contacts you select using simple Tripleseat contact reports. For more details on specific reports, you can run using your Tripleseat reporting function, check out our blog post, How to Use Tripleseat as a CRM Tool for Venues.
For a sneak peek into Tripleseat’s upcoming Direct Booking feature release, tune into our Feature Release Fireside Chat this Tuesday, June 9 at 3 pm Eastern Standard Time. You can join us at facebook.com/tripleseat. Hope to see you all there!
If you have any questions about these or any other Tripleseat features, contact our amazing support team by clicking the Help/Question button at the top, right-hand corner of your Tripleseat page. From there you’ll be able to enter a support ticket, chat in real-time with a support team member, and find links to training resources like Tripleseat University, FAQs, and our Knowledge Base.