You wouldn’t go 20 years in between cleaning or redecorate your guest rooms, so why are so many hotels stuck in the past when it comes to the software they use to run their operations?
Hotels have always been at the forefront when it comes to technology. A common hospitality saying is that hotels are 10 years ahead of restaurants when it comes to technology, but that’s not the case over the last several years. With the recent explosion of new technology for restaurants, many tout new cloud-based platforms like point of sales solutions, reservation applications, and event management solutions.
The move to cloud-based web applications
The great leap in recent years means a conversion from traditional client-server software to cloud-based web applications accessed through a browser from anywhere. Today, in almost every business sector you can think of, a strategic migration is underway — from productivity suites like Microsoft Office and dedicated older apps built for specific industries, to modern web apps that let businesses free themselves from the constraints of older legacy software.
Hotels should be making the upgrade to new web-based applications a priority, yet many remain wedded to the legacy software. Twenty years ago it may have seemed shiny and offered efficiencies, but now it’s cumbersome and costs much more than it’s worth.
Legacy hotel technology companies are trying to move their software online to stay relevant, but dumping old software onto the web is a recipe for a Frankenstein-like experience — it’s a story that will not end well.
Why hotels should make the move
So why should hotels update their technology to new cloud-based apps? The benefits speak for themselves.
Persisting with old software is a capital cost, with associated maintenance fees, servers needed to run it on, and IT staff to keep it running along despite its years.
At worst, it is a downright business risk. When software gets old, developers no longer want to or may be able to support it for customers. Recently Microsoft stopped supporting versions of Windows 10, after just two years in service, and many hotels run older versions than that. This leaves users stranded and adrift, at risk of hacking attacks and risking business continuity.
Benefits that will help boost business
A web-based app is always available on any device, helps operators increase sales, streamlines the operation, and boosts productivity.
And the benefits are broader than that. If your customer data is locked away on the PC in the basement, it can’t be analyzed to transform customer marketing and communications. But a cloud-based database allows for business intelligence to play a role in all aspects of the hotel’s operation and sales.
By virtue of being online, cloud-based hotel management tools can also connect to the new wealth of IoT devices, allowing managers, for example, to see whether a light bulb in a guest’s room is out and needs replacing. It’s time for hotels to reach for the sky and get in the cloud.
Learn more about Tripleseat for Hotels
If you’re currently considering making the switch, head over to Tripleseat’s hotel product page for more information. Our all-in-one solution makes group sales easier, simplifies the booking process, and enables your entire team to work efficiently in a single platform.
Editor’s Note: This post originally appeared on hotel-online.com.