St. Patrick’s Day Restaurant Marketing: Make More Green with Promotions
If you own or manage a restaurant, you might be running some St. Patrick’s Day restaurant marketing initiatives in the hopes of bringing in more revenue. After all, St. Patrick’s Day can be a big revenue driver for hospitality businesses. 54 percent of Americans plan to observe St. Patrick’s Day, and it is expected that more will be spent this year compared to last year at $6.85 billion.
When promoting this lucky day, leverage your customer data to segment your audience for an effective marketing strategy. Target St. Paddy’s Day to those most inclined to show interest. This holiday goes well beyond Irish-Americans, and so many would love to gather at your venue. You might think about your patrons who are avid drinkers, as well as loyal patrons who enjoy similar events at your restaurant. Market on your website, social media, and email campaigns to offer holiday discounts, Irish food promotions, stand-out cocktails, live bands, and other experiences. Your business can stand out and draw more customers this year by offering something unique. Here are a few examples from Tripleseat customers that have fun and inspirational marketing campaigns this year:
The Dead Rabbit
We love the St. Patrick’s campaign that The Dead Rabbit in NYC put on for St. Patty’s Day! Or should we say, St. Paddy! A creative and light-hearted spin allows them to promote multiple days of comedy, music, live sports, and more. Displaying your restaurant’s unique personality in its marketing efforts significantly contributes to building a devoted customer base.
City Works
With locations in Florida, Texas, Illinois, Pennsylvania, and Massachusetts, City Works promotes St. Patrick’s Day with fun menu items available for a limited period featuring Irish macaroni and cheese, shepherd’s pie flatbread, and a pastrami Reuben. We love their drink offerings including a Jameson Honey mule or you can venture into the unique with a Lucky Grasshopper, complete with marshmallow charms. We love their Instagram post that shows this indulgent and festive drink:
The Dawson
Next is The Dawson, located in the heart of Chicago, which certainly celebrates Irish fare, specialty cocktails, whiskey tastings, live music, and even a burlesque brunch. Top of the morning to you! Their restaurant marketing for St. Patty’s is a wonderful example of thinking outside the box of green beer and corn beef and cabbage alone. We think their addition to making a portion of the proceeds to benefit a non-profit organization is a proven way to encourage patrons and their loyalty.
Make More Green with Tripleseat
Now that you know how to attract customers for St. Patrick’s Day, use the best event management software to manage your events during the season and beyond. Schedule a demo at a time and date that works for you to learn more about how Tripleseat can help you build and streamline your events and private dining business.
