Social Hour: Open Forum on Reopening and Marketing Strategies


If you’re an event manager, these last few weeks have been a little chaotic with the rules and guidelines for reopening changing constantly. But you can handle it — event professionals are used to controlling the chaos and making things work.

During our 10th Social Hour virtual roundtable, event professionals who have a range of several weeks to several days of reopening experience said that they’re figuring out how to be successful during these reopening phases and they’re optimistic. Daily business is picking up and event inquiries are coming in. Some have booked social events and buyouts, and they’re coming up with solutions on how to serve large parties while respecting capacity restrictions and safety guidelines, including sneeze guards at appetizer stations, cocktail service with preselected drinks, and single-use plates and silverware.

They’re also getting good results from marketing. Customers have responded positively to Instagram posts about reopening, emails about new safety guidelines, and virtual or recorded video tours of their venue for prospects.

Watch the recording below of Social Hour: Open Forum on Reopening and Marketing Strategies for our conversation and tips:

More resources for event professionals

If you’ve missed our past roundtables, you can access recordings of Social Hour online. Event professionals can also find more tips for the hospitality industry on our blog; by listening to our Two Chicks, Three Seats podcast; and by joining our Facebook group, Event Manager Community, to connect with peers and discuss the impact of the Coronavirus on the events industry.