Millennials are like fingerprints — no two are exactly alike. But when it comes to events, most millennial clients have certain elements they’re looking for, from Instagram-worthy decor (#nofilter) to trendy drink options (La Croix spritzers, anyone?).
With the help of wedding planning company Chancey Charm’s Sarah Chancey, we’re breaking down five things to keep in mind when throwing a millennial-centric soiree.
Take advantage of technology
While paper invitations are still very much the norm for big-time events like weddings, many smaller parties take on a more casual invite approach. “When you’re planning an event specifically for millennials, it’s okay to send an invite via email,” said Chancey. “Technology is welcome and desired amongst millennials.”
She adds that they also want to feel connected to the event through takeaways that go beyond a standard party favor, like a funny group photo. You can also “create a hashtag for the event and encourage attendees to share photos or tweets,” according to Catersource. It’s also a good idea to create a geotag so people can tag themselves at your venue on social media, and don’t forget to share the password if you have protected WiFi.
Ensure plenty of interaction
Research shows millennials “want to interact with your event and the other people in it.” Common areas (particularly outdoor spaces like patios and rooftops) and high-top tables that are easier to move to and from will help facilitate plenty of social interaction — and social distancing — so guests aren’t just sitting and staring at their phones. Plus, Event Manager Blog reports that millennials “are much more likely to attend an event if they can do so with friends.” Meetings Imagined adds that having food stations instead of passed dishes that guests may have to wait on keeps everyone satisfied and promotes more interaction as well
Source ideas from the inside
Have millennials on your serving staff or in your office? Ask them what they’d like to see at an event similar to the one you’re throwing. “Adding someone to your staff who is from this generation is an excellent way to increase your knowledge and perspective on this age group,” said EMB. “Having an inside source provides you with a chance to ask their opinion on certain event elements and perhaps gain some new ideas from a younger co-worker.” Something as simple as the right beer options or preferred Spotify stations could transform the guests’ experience.
Don’t forget about customization
“Most of our clients are millennials and very devoted to their wedding or event being absolutely unique to them,” Chancey said. These events may stray from traditional event aspects to include details like interactive games or custom monograms on everything from the cake to the cocktail napkins. “They are very experience-driven and conscious of their guests’ needs and enjoyment over the traditional fluff of an event,” she said.
Keep social consciousness in mind
“We are seeing a lot of mobile interaction through social media apps, as well as events supporting a bigger cause, such as raising money for a local non-profit,” said Chancey when asked about trends she’s seen in planning millennial events. “Even our couples are asking for donations in lieu of wedding gifts.” Many cities have local organizations or nonprofits you could partner with for initiatives, like donating a percentage of the sales of a certain cocktail.
When it comes to things you may want to avoid, she suggests “an event that seems like it was wasteful. Millennials like to believe that an event contributes to the greater good and is environmentally conscious.” EMB agrees, reporting, “The millennial generation has a strong sense of concern for social good and social impact.”
Manage millennial events with Tripleseat
Now that you know what millennials look for in an event, take a look at how Tripleseat can take your private events to the next level. If you’re not a Tripleseat customer and you’re interested in learning more about Tripleseat’s features, schedule a demo at your convenience to take a closer look.
Editor’s Note: This post originally appeared on the Gather blog and was written by Caroline Cox