How to Leverage Customer Experience at Your Brewery with Private Events
Customer experience at your brewery plays a significant role in your success. While your beers are what your business is founded on, don’t forget about the customer relationships your brewery develops. To be a competitive brewery, you must create personalized, memorable experiences for your visitors.
It is safe to say that the rise of breweries is not dwindling down anytime soon. According to the Brewers Association, the number of craft breweries has tripled in the last ten years. With more and more people flocking to breweries, your unique venue spaces are being sought after for hosting private events. Regardless of whether you consider yourself a microbrewery, a brewpub, or a taproom brewery, it’s essential to know how to leverage the customer experience to maximize your private event business. Here are ways that private events naturally allow your business to focus on your customers and potential customers:
Provide Customized Experiences
Private events at breweries allow for a true level of personalization that is sometimes hard to achieve at other types of venues. Whether it is offering a customized beer menu, arranging live music, or designing unique decor for breweries that operate their own canning line or use a local canning business, you can easily make a special day like a wedding or an engagement party shine even more with customized cans of beer with their engagement photos in place of the label. A party favor that can also be enjoyed never goes out of style! Make sure you are listening to what party planners want!
Embrace your Unique Venue Space
Breweries offer an ambiance that is unlike traditional event spaces. The charm of a brewery setting becomes a sensory experience in a way for your guests. The brewing equipment, like the fermentation tanks or wooden barrels, stand out as great backdrops for photos, while the earthy aromas of the malts and yeast help create a distinctive and welcoming environment. Breweries often have open-concept spaces where guests can have unique floor plans for their events without feeling restricted to staying at their table.
Educate your Event Guests
Having a brewery as a venue space can offer guests a truly unique educational experience. You can offer ticketed events such as a beer-tasting session paired with food to learn about different flavor combinations with guests’ favorite beer styles. Offering a guided tour (with a beer in hand) of the “back of house” can be a fun journey for all ages who are curious about the art and science behind brewing beer. Having one of your brewers walk through the process and the different types of yeasts, hops, and malts can instill a sense of community and foster a new appreciation for what they are drinking.
Bring People Together
Breweries can host all types of events. Gone are the days when events like baby showers or bridal showers were labeled as “no boys allowed.” These events at a brewery will bring everyone together to welcome these moments. The brewery environment fosters a sense of togetherness and community for your guests where people can connect more over their love and appreciation for craft beer (and each other.)
Experience the Best Software for Private Events
Regardless of whether you consider yourself a microbrewery, a brewpub, or a taproom brewery, it’s important to know how to maximize your private event business to foster customer experience. Using an event planning software like Tripleseat can alleviate the stress by offering a centralized platform to simplify the process from start to finish! That’s why Narragansett Beer uses Tripleseat to organize both in-house and private events and have unlocked a great deal of event revenue. Book your demo of Tripleseat today.
