How to Elevate Your Private Brunch Events


Brunch events are a great way to celebrate everything from baby showers to graduations.

The brunch craze has gotten so popular, in fact, that millennials have started saying “I do” while surrounded by waffles, doughnuts, and mimosas. If you’re looking for ways to elevate your venue’s weekend mornings and take private breakfast events to the next level, we’re here to help.

Below, we’ve listed some inventive ways to elevate brunch events so your customers and their guests have a great experience — and keep coming back for more. These ideas can work during post-lockdown, allowing for social distancing, personal protective equipment, and other safety measures to avoid COVID.

Adding live jazz or blues music

Live music can bring a lot of benefits to your brunch events. Not only will it entice guests to stay longer, but it will liven up your atmosphere and give your restaurant or venue a fun and inviting feel. Blues and jazz are both relaxing types of background music and great options to play during brunch. This way, your guests can enjoy their event without the bass pumping. Pro tip: Don’t make your live music too loud — you want your guests to be able to talk to each other at a comfortable volume.

Including pictures in your marketing strategy

If you’re looking to boost brunch events, make sure you make prospective customers aware. The easiest way to do this is to include visuals of your private events in your marketing efforts. Posting pictures of past brunch events on Facebook, Twitter and Instagram is a sure-fire way to draw more attention to the beautiful brunch events your space can throw. If you’re a restaurant, you can also create postcards of information on your breakfast events and include them in the check presenter.

Offering DIY bar options

DIY brunch cocktail bars are becoming more popular in restaurants across the country. So, why not capitalize on this trend and set up a DIY mimosa or bloody mary bar at your brunch events? This allows guests to personalize their cocktails without bothering a bartender or waiter with specific requests. For mimosas, consider offering a couple of types of juices, like OJ or grapefruit juice, to mix with champagne. For bloody marys, you can offer a range of toppings to elevate the cocktail, including pickles, olives, or bacon. Make sure the DIY bar is COVID-save by offering a small selection of items at a table or allowing servers to bring the bar to tables to ensure minimal contact between guests and the ingredients.

Having customizable menu items

Having a chef on hand who can customize omelets, pancakes, waffles and other breakfast foods will always be a crowd-pleaser. If your client has guests with dietary restrictions or that are simply picky about their dishes, this is the easy way to pacify them. And let’s face it, who doesn’t want to watch a live chef whip up their favorite brunch order?

Adding savory items to the brunch menu

According to Technomic, 38% of diners between the ages of 18 and 34 enjoy eating breakfast foods that are often associated with lunch or dinner. So, don’t be afraid to add savory items to your brunch events menu. This could include items like salmon frittatas, fried chicken, and waffles, or pizzas that come topped with cheese and fried eggs.

Make it easy to manage your brunch events

Now that you know of some ways to elevate brunch events at your venue, why not see if Tripleseat could help you streamline your events process? Schedule a demo at a time and date that works for you to learn more about how Tripleseat can help you build and streamline your events and private dining business.

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Editor’s Note: This post was originally published on the Gather blog and written by Holly Edwards.