EventCamp 2019: Key Reports for Success


There are new rules that apply to hospitality sales, and they focus around working smarter, not harder.

“The old way of thinking is that sales is a numbers game. You cast a wide net to anyone you can and you’re bound to find somebody who you can sell to. It’s all about luck and chance,” according to Charlee Williamson, Executive Vice President of the Ralph Brennan Restaurant Group. “The new way of thinking is that sales is a performance game. You need to focus on your unique value and target clients that have the greatest impact on your business. And then and only then will you be able to update your pitch and maximize your results.”

Data and reports are the keys to working smarter and increasing your event bookings. Williamson shared her top tips for creating reports and finding the data to put your venue ahead of the competition during her presentation at EventCamp 2019, titled Key Reports for Success. Event professionals should be using a combination of Tripleseat’s reports and data and take a deeper dive into that data using Excel formulas.

“It’s within this tool in the private dining arena where you can discover the opportunities with the greatest potential to impact your sales … To stay in the game, you need to find a marriage of high touch hospitality with high tech hospitality. Tools that can enable change within your organization and make you a hero,” Williamson said. “What we’re going to talk about are reports that you can build yourself from the information that you already have.”

View Williamson’s presentation below to learn which five reports and four Excel formulas you should be using to drive success at your venue.

EventCamp 2019: Key Reports for Success from Tripleseat on Vimeo.


Don’t miss the next EventCamp!
We’ll announce our plans for EventCamp in early 2020. Sign up for email updates to be the first to know the details and get access to earlybird ticket rates. You can also access past sessions and tips by viewing EventCamp posts on the Tripleseat blog or by visiting the EventCamp website.