3 Examples to Help Your Restaurant Increase Easter Revenue


Easter, the first warm-weather holiday of the year, is coming up this weekend. Is your restaurant ready to drive holiday business?

Let’s take a look at consumer spending trends and some ideas you can use to inspire your own Easter promotions.

How much are Americans planning to spend on Easter in 2022?

A National Retail Federation survey shows that spending is slightly up from last year, with adults spending an average of $169 on their holiday celebration. 

Eating is a big part of the celebration, with 88% saying they are planning to spend money on food. More than half of consumers are planning in-person celebrations, which is great news for your restaurant or catering business. 

How restaurants can drive business during Easter

Brunch is a popular Easter tradition at restaurants. We took a look at some promotions being offered by Tripleseat customers that would be a great addition to your Easter plans.

1. Wine pairings at Cooper’s Hawk 

Cooper’s Hawk locations are encouraging Easter reservations, but they’ve created something special for the spring. Their chef has created wine pairing menus to complement their seasonal menus

Creating some seasonal specials and suggesting drink pairings is a great way to offer customers something different that’s only available for a limited time. Plus, it makes your customers’ decision-making experience much easier when they’re ready to dine.

2. Catering and to-go at Smith & Wollensky

Some in-person Easter events will be held at home instead of a restaurant. You can make it easy for your customers to have a holiday meal without doing all the work. Smith & Wollensky locations have plenty of options for Easter.

Their S&W To Go menu allows customers to choose items from their full menu for pickup and delivery. Their S&W at Home provides ready-to-grill meat selections and complete meals to heat up.

Does your restaurant have catering, delivery, or to-go options? Create a special menu for Easter or remind customers that your regular options are the perfect fit to help them celebrate the holidays.

3. A rooftop party with DJs at Humber

Humber restaurant in Wollongong, Australia, is providing customers with an Easter to remember. Their Easter Thursday rooftop party includes five DJs, $20 cocktail jugs, and pasta specials. 

If your venue has a rooftop, patio, or sidewalk space, hold a celebration outside. Add entertainment and food and cocktail specials, and you’ve got the ingredients for a Easter party that your customers will love.

How can your restaurant manage Easter events, catering, and to-go orders?

Your customers are eager to celebrate holidays in-person with their family and friends. Once you’ve decided which specials or promotions to offer, turn to Tripleseat to streamline the experience for your employees. 

TripleseatDirect empowers restaurants and hotels to offer on-premise and off-premise events and catering to be booked by their clients, directly from their website, social media platforms, or EventUp listing. Customers can simply book, plan, and pay for in-house private events, off-site catering, pickup, and delivery with zero friction.

If your venue isn’t using TripleseatDirect yet, head on over to our TripleseatDirect page for more information or to book a demo.