9 Event Venue Amenities That Will Help You Book More Business
The event venue amenities you offer play a large role in the booking decision made by event planners. It’s no longer just about your venue’s Food and Bev. The additional options and add-ons go a long way in shaping the events you offer and the amount of events you book.
In this article, we’ll explore the top event venue amenities to help you book more business and create a memorable event for your clients and guests.
Why Event Venue Amenities Matter
Event planners are constantly looking for ways to make their events stand out and provide a unique experience for their attendees. This means they are looking for event venues that offer more than just a basic space.
By offering a variety of amenities, event venues can attract more business and create a positive reputation in the industry. These amenities can also help event planners save time and money by not having to source and pay for these services separately.
1. Event Facilities
The first and most important amenity for any event venue is the actual event space itself. This includes the size, layout, and overall design of the space.
Event planners are looking for versatile spaces that can accommodate a variety of events, from conferences and trade shows to weddings and galas. The space should also be visually appealing and have the necessary AV equipment and technology to support the event.
2. Catering Services
Food and beverage are a crucial aspect of any event, and event planners are always looking for venues that offer catering services if the venue normally does not have F&B. This not only saves them time and effort in sourcing a separate caterer, but it also ensures that the food and drinks are seamlessly integrated into the event.
Event venues can offer a variety of catering options, from full-service meals to simple refreshments. They can also accommodate dietary restrictions and offer customizable menus to fit the theme or purpose of the event.
3. Audio-Visual Equipment
In today’s digital age, audio-visual equipment is a must-have for any event. Event planners are looking for venues that offer state-of-the-art technology to support their presentations, videos, and other visual elements.
This includes projectors, TVs, screens, microphones, and sound systems. Event venues can also offer technical support to ensure that everything runs smoothly during the event.
4. Event Planning Services
Event planners are often juggling multiple events at once and appreciate any help they can get. By offering event planning services at your venue, you can take some of the burden off of the event planner’s shoulders and ensure a successful event.
This can include assistance with event logistics, vendor coordination, and on-site event management. Your event venues can also offer event planning packages that include various services to fit the needs and budget of the event planner.
5. Parking and Transportation
One of the biggest challenges for event planners is finding suitable parking and transportation options for their attendees. Offer on-site parking or partner with nearby parking facilities. Make it easier for attendees to get to the event.
Consider offeroing shuttle services or partnering with transportation companies to provide transportation for attendees to and from the event. This not only adds convenience for attendees but also a safety level for those who may be drinking at the event.
6. Wi-Fi and Internet Access
Wi-Fi and internet access are essential for any event in today’s digital world. Event planners are looking for venues that offer reliable and high-speed internet to support their event needs.
Event venues can offer Wi-Fi access for a fee or include it as part of their event package. They can also provide technical support to ensure guests have a seamless internet experience during the event.
7. Event Staffing
Event planners want to ensure that their event runs smoothly and that their attendees are safe. Event venues can provide peace of mind for event planners and their guests by offering event staff that help with event setup and logistics. When thinking about your amenities, you could consider some additional staffing that would be appealing to planners such as event managers, party logistic staff, parking assistants, coat check staff, and more.
8. Event Décor and Design
The overall look and feel of an event can make a big impact on attendees. Event planners are looking for venues that offer event décor and design services to help create a unique and memorable experience for their guests.
Event venues can offer various décor options, from simple centerpieces to elaborate themed designs. They can also provide event design consultations to help event planners bring their vision to life.
9. Accessibility and Accommodations
It’s important for event venues like yours to be accessible to all attendees, regardless of their physical abilities. Event planners are looking for venues that offer accommodations for those with disabilities, such as wheelchair ramps and accessible restrooms.
Event venues can also offer accommodations for out-of-town guests, such as discounted hotel rates or partnerships with nearby hotels. This adds convenience for your party attendees and can be a selling point for event planners.
Real-World Example of Successful Event Venue Amenities
Tap & Barrel
With several location in Vancouver, Tap & Barrel’s brand does a great job in sharing what amenities they offer for events and private dining. This event venue group certainly makes its mission known. They are all about creating meaningful and memorable experiences! And it is because they offer a lot of amenities to their guests including flexible floorplans (private and semi-private), access to a private bar, wi-fi, HDTVs, Apple Airplay, audio, and even large heated patios/balconies. Tap & Barrel offers a variety of menu options in both canapés and family-style format. Check out Tap & Barrel’s website to be inspired by a job-well done on conveying the many values they provide their event planners and guests.
How to Choose the Right Event Venue Amenities
When deciding which amenities to offer, event venues should consider the following factors:
Target Audience
The amenities offered should align with the target audience of the event venue. For example, if your venue caters to corporate events, offering event planning services and audio-visual equipment may be more important than offering event decor and design services.
Competition
Event venues should also consider what amenities their competitors are offering. This can help you differentiate your venue and attract more business.
Budget
You should also consider your venue’s budget when deciding which amenities to offer. Some amenities may require additional resources and expenses, so weighing the cost against the potential benefits is important.
Event Venue Amenities are Crucial
Now you know you need amenities in order to attract more event business and create a positive reputation in the event industry. By offering a variety of amenities, you can make your event venue stand out from the competition and provide a unique and memorable experience for event planners and their attendees.
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