Event Sales Techniques for the Hospitality Industry


Hospitality businesses in 2021 are going to need to improve their sales strategies to drive event bookings and revenue. That’s why two of Tripleseat’s Hospitality Event Sales and Marketing Seminar sessions were dedicated to sales techniques.

This seminar — which also includes sessions on inbound and outbound marketing techniques — was created with event sales and restaurant marketing managers in mind, but other marketers, as well as restaurant owners and general managers, can benefit from learning the principles involved in this approach to sales enablement. Getting attention via marketing is a good start, but you have a few more steps until customers and prospects book their events. These two sessions will tell you how to make the sale.

Selling Your Restaurant

Inbound and outbound marketing helps to cultivate leads, but you’re not done yet. Get expert advice in the recording below on how to sell your restaurant the right way. The session covers Neil Rackham’s SPIN Selling strategy, the four stages of a SPIN sale, sales questions, and tips on how to successfully win over your prospective client.

Closing the Deal

It’s not over until the contract is signed and the payment is processed. Watch the recording below to learn tips on how to ask for the business and negotiate for the win. This session focuses on the elements of a proposal or contract, how to ask for the business, negotiation tips, and mistakes to avoid when closing a deal.

Manage your events with Tripleseat

When your sales increase, you’re going to need the top software to organize your new event bookings. Tripleseat can help you manage and streamline every detail. If you’re a Tripleseat user, log in and start using our features to capture more event leads. Need help? Contact Tripleseat’s Support team by submitting a request online, sending an email, or calling our Help Desk at 978-716-2862 between 9 am and 5 pm EST Monday through Friday.

If you’re not a Tripleseat customer and you’re interested in learning more about Tripleseat’s features, schedule a demo at your convenience to take a closer look.

New call-to-action