Category: Sales

  • 2 Tripleseat Tools Your Venue Should Use to Drive Holiday Bookings

    The 2020 holiday season was a scaled-back version of end-of-the-year celebrations due to coronavirus lockdowns and restrictions. This year, thanks to COVID-19 vaccine availability, the holidays are making a comeback, and customers are ready to book. OpenTable has seen a boost in December reservations, noting a 44 percent increase in reservations made during the first […]

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  • 7 Helpful Tips to Increase Your Catering Sales

    There’s no doubt the catering industry is competitive — and that can make it hard to grow your business and increase your bottom line. So, how do you stand out among the masses and build a catering program that will have people booking your business for any event?  We chatted with Kevin Caples, special events […]

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  • 6 Tips to Easily Increase Banquet Sales

    Banquet halls are a classic choice for events. Thus, owners and managers of these venues often have an easier time than nontraditional spaces when it comes to getting people through their doors. But whether business is slacking or steady, there’s always room for improvement. If you’re looking to grow your events business, we’re here to help. […]

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  • How to Increase Restaurant Sales: 16 Tips & Tricks

    It’s easy to lose sleep over your business’s bottom line. After all, cutting costs and managing margins can’t be taken lightly, especially during the COVID-19 pandemic. While you’re doing all you can to reduce food and labor costs, consider these 16 options to show you how to increase restaurant sales. Some of these ideas can […]

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  • 6 Ways to Keep Private Event Sales Strong All Year Long

    After more than a year of pandemic restrictions, hospitality venues are reopening and increasing their capacities for in-person events. We’re about six months away from the holiday season, the busiest time of the year for private dining and events, and your venue may need help bringing in consistent business until then. Below, we want to […]

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  • The 2021 Hospitality Sales and Marketing Playbook

    It’s no secret that the hospitality industry is facing a critical moment in 2021. The COVID-19 pandemic brought business to a halt and then a slow crawl as the United States went under quarantine, and then cities and states began to pull back from safety restrictions. 2021 is a year of transition for hospitality. Businesses […]

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  • 5 Simple Do’s and Don’ts of Cold Calling for Event Sales

    Let me begin by stating that absolutely no one looks forward to or even enjoys the act of cold calling prospects. Even your super sales-y friend who makes hundreds of thousands of dollars a year doing it doesn’t love it. The bottom line is cold calling is hard, and it’s awkward, but it can also […]

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  • How to Optimize Your Website for Event Sales and Catering

    When it comes to building a strong website, it’s crucial for you and your team to optimize it for SEO (search engine optimization) and conversions. Your mission is to generate sales for your venue, so maximizing your online presence and having easy to access tools for your visitors should be your main objective. Once you […]

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  • Event Sales Techniques for the Hospitality Industry

    Hospitality businesses in 2021 are going to need to improve their sales strategies to drive event bookings and revenue. That’s why two of Tripleseat’s Hospitality Event Sales and Marketing Seminar sessions were dedicated to sales techniques. This seminar — which also includes sessions on inbound and outbound marketing techniques — was created with event sales […]

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