Capitalize on the Bleisure Travel Trend: How Hotels Can Promote Business Travel with Pleasure
The term bleisure, a mix of business and leisure travel, is not just a catchy word; it’s an ongoing trend in the hospitality industry that hotels have a great opportunity to promote. As work routines evolve and travel patterns change, hotels should market to a new kind of traveler: the business-leisure traveler.
Here’s how your hotel can make the most of this ongoing trend:
Embracing the Hybrid Work Model
Recent shifts in work culture, accelerated by the global pandemic, mean more employees are adopting a hybrid model. While businesses are encouraging employees to return to offices, many are allowing employees the flexibility to work from anywhere on specific days. This presents a unique opportunity for hotels. With the promise of high-speed WiFi and serene working environments, hotels can entice travelers to begin their weekend getaways early. Imagine wrapping up a work call and stepping right into vacation mode without the hassle of travel. It’s an attractive proposition for the modern professional.
Merging Work Events with Leisure Stays
Corporate events, conferences, and meetings are back on the calendar, translating to increased business travel. Hotels can capitalize on this by offering extended stay options. For instance, a guest might be in town for a mid-week conference but can easily transition into a leisurely weekend with family or friends. Offering special extended stay rates, especially if negotiated for the business event, can be a win-win. It ensures longer bookings for the hotel and provides guests with a seamless transition from work to relaxation.
Strategic Marketing
Marketing plays a critical role in tapping into the bleisure trend. Hotels should position themselves as the perfect venue for both business and leisure. Showcase the amenities and services that cater to business groups, such as meeting rooms, tech facilities, and event spaces. Simultaneously, highlight the leisure offerings—the spa, pool, recreational activities, or nearby attractions. This dual messaging can intrigue potential guests, making them consider extending their business trip into a mini-vacation.
Utilizing Modern Sales and Catering Systems
The blend of business and leisure requires meticulous planning and management from the hotel’s side. Using an advanced sales and catering system, like Tripleseat Hotels, ensures every detail is tracked. A streamlined process minimizes errors and enhances the guest experience, leading to positive reviews and repeat business.
The lines between business and leisure travel have been blurring. Hotels that can seamlessly merge the two in this evolving landscape will stand out and thrive. By understanding and catering to the unique needs of the leisure traveler, hotels can open doors to new revenue streams and lasting guest relationships. Learn more about Tripleseat Hotels and how it can help your group sales by booking a demo.
