Best Practices for Holding Pharma Events
Pharma events are among the most common corporate events as the pharmaceutical industry has taken the world by storm. With the U.S. being one of the top markets, it’s wise to know about this expanding event business as a restaurant, hotel, or unique venue. Pharma companies and medical professionals hold team dinner meetings, medical luncheons, prescription and medical device briefings, educational conferences, and more. This presents a favorable revenue opportunity in hospitality, especially if your venue is located close to a hotel or a convention center that hosts pharma events or in a city hub of pharma companies.
Because pharma events must meet compliance regulations, you may think you’d rather avoid this event type. But feel confident that your client — the event host — will be responsible for ensuring compliance with these rules. Pharma events are more about good food and conversation than the bells and whistles of other private dining events, making planning and setting up for the experience pretty straightforward for your team. We’ve put together some best practices for holding pharma events, including how TripleseatDirect will keep all the details organized.
1. Privacy for pharma events
Often, the pharma industry has discussion points that need to be kept confidential. There are actual non-compete and privacy stipulations that they must strictly follow in order to run any meeting or gathering. Ensure you have a room that provides privacy, such as one with doors that close and soundproofing. Another option is to hold pharma events during off-peak times or when your regular business is closed. Also, keep in mind public areas and bathrooms.
2. Networking opportunities
Because networking is especially important to medical professionals and pharma event attendees, make sure you allow for break-out areas, especially for larger events. Even if you only have a large room, set up a few dedicated areas with gathering tables or lounge areas with couches.
3. Tech is critical
As for all corporate events, you’ll want to ensure your event technology helps your pharma clients. First, make certain your wifi connection is the best it can be. Pharma meetings often use virtual meeting components, A/V, visual aids, streaming presentations, and more. Good technical production will set you apart from other venues.
4. Budget-conscious menus and packages
We recommend developing several simplified food and beverage options when developing your event menus and packages. Timelines for these events are important, as physicians have limited time to take away from patients, so selecting a menu that can be promptly served is helpful. Offering an all-inclusive price at different tiers is preferred as meal costs for these events follow stricter budgets. You might consider buffet or prix fixe items. Additional requests and orders from attendees may not be allowed, so discuss these with your client beforehand. Also, make sure you accommodate vegetarian, gluten-free, non-alcoholic, and other menu restrictions.
5. Make pharma fun
In order to make these pharma events memorable, offer subtle ways to make your events a bit fun for your pharma clients. Concentrate on high-quality, healthy food and beverage. If you have a private outdoor space, your pharma clients will appreciate the use of this for well-needed breaks. Provide some easy ways for social interactions, such as putting out conversation cards and interactive games.
TripleseatDirect organizes the details for pharma events
When you begin holding pharma events, you’ll establish trust and relationships with pharma clients that you are well equipped to handle the intricate details like set dinner menus and pricing. Use TripleseatDirect to make it easy for event hosts to reserve space quickly online. You’ll set the stage for repeat business by ensuring a smooth, seamless experience using the best technology, TripleseatDirect. To learn more about Tripleseat, schedule a demo.
