5 Tips for Happier Event Clients


Brought to you by Merri + Tripleseat

Happy clients are essential to your venue’s event business. When your customers are happy, they spend more, return often, refer others, and leave great reviews. Whether you’re looking to overhaul your customer experience or make some tweaks, you’ve come to the right place! This blog post will discuss five tips for delivering a top-notch experience to your clients every time.

1. Make it easy

Your first interaction with a client is often through your website. Make information about your event offerings specific, visually appealing, and easy to find and understand. Include sample layouts, visualizations of your space, menu offerings, event packages, and more. Add a lead form to your website for an easy way for clients to submit an inquiry. Providing this information up front saves you and your customers time, and ensures their relationship with you starts on the right foot.

2. Communicate quickly 

Your clients don’t want to feel ignored. When you receive an inquiry, follow up ASAP — even if it’s just to say you’re working on their request and will get back to them shortly. Using a lead form tool allows you to set up automatic responses the moment a client submits their inquiry. During the event planning process, over-communicate details and expectations (like the floorplan and what the event will look like) so your client always feels in the loop. Shared documents and a client portal can help you provide real-time information so that no detail is ever lost in the process.

3. Guide the process

Booking and planning an event can be daunting, especially for clients who haven’t done it before. You’re the expert at your venue and can make their experience a breeze by guiding them through each step of the process. Helping your client make choices alleviates the stress of decision-making and avoids a time-consuming planning process. By providing plenty of information and visualizing the options with a tool like Merri, you can make all client decisions easy. 

4. Customize suggestions

Taking time to understand the atmosphere your clients want to create lets you offer customized suggestions to enhance their event. Rather than offering the same options to everyone, customize your upsell offers and extend your creativity; you don’t have to stick to the options outlined in your contracts. Your clients will be happy to know you’re looking for ways to make their event memorable and they may spend more too.

5. Exceed event expectations

Communicating day-of details and keeping everyone involved on the same page can be a challenge, but it’s essential to pulling off a great event. Have a quick phone call or send an email leading up to the event to discuss or remind clients about the details and let them know you’re available for any last-minute questions as the event approaches. Provide all relevant documents through a client portal or other communication. Get all details into one place and it will make your life — and your clients’ lives — much easier. The more organized you are, the more likely the event will go off without a hitch. 

Keep track of event details with the right tools

By following these simple steps, you can be sure that your customers will have a top-notch experience from start to finish. Are you looking for a way to put these tips into action? Make sure to explore Merri, a preferred partner for event diagrams and visualizations.

Merri’s easy-to-use suite of event tools helps Tripleseat venues to book more event revenue by showcasing what is possible in their spaces, creating event diagrams in just a few clicks, and easily collaborating with everyone involved in their events.