Every event professional knows that cocktails play an important role in any event they manage. Clients and their attendees are savvier about drinks now, and are often looking for something new and different from the bar.
How do you mix things up to provide a memorable cocktail experience at your events? Here are three ideas to consider:
1. Offer tastings
Try something like a cocktail tasting — you can experience this yourself at our upcoming EventCamp conference for restaurant and hotel sales and event professionals on Tuesday, April 30 in Nashville at City Winery. One of our sessions includes a bourbon tasting and advice from experts on how to introduce something similar at your venue. Don’t wait — tickets will sell out soon! Purchase your camping pass on the EventCamp website now and get access to expert tips and trends to help you grow your events business.
You can also watch these past EventCamp sessions on cocktail trends to get some great ideas for improving your cocktail selection.
2. Be choosy about wine
We were honored to be joined by wine expert Philippe Newlin during the 2018 EventCamp conference. Newlin introduced attendees to an old wine that has a new reputation: Bordeaux. View his session, Events Uncorked: Choosing the Right Wine below:
3. Mix a trendy drink
In 2017, we were joined by Benjamin Wood, Beverage Director at Distilled, and Anne Louise Marquis, brand ambassador for Campari, who shared the history of the cocktail, their tips on how to make cocktails an important part of any event, and the comeback cocktail the Aperol Spritz. Watch the recording of their session, Cocktails and Events Are a Good Mix, to learn more:
Are you ready to boost your events business?
Get exclusive access to our cocktail and event trends experts at EventCamp in Nashville. We’re also offering sessions on sales techniques, how to reinvent your event space, using marketing to grow your business, and how to create the right reports to build a successful events program. Register now at tripleseateventcamp.com.