12 Super Bowl Restaurant Marketing Ideas to Boost Revenue
The Super Bowl is not just a sporting event; For restaurant owners and managers, it is a golden opportunity to leverage Super Bowl restaurant marketing to bring in more people to spectate, celebrate, and enjoy some camaraderie and delicious food. In order to boost revenue and create lasting memories for your patrons, it’s we’ve compiled 12 supercharged Super Bowl restaurant marketing ideas that will not only draw in the crowds for February 11th, 2024 but keep them coming back!
1. Tailgate Party Catering Packages
Offering special Super Bowl tailgate party packages can attract groups looking for an all-in-one solution for catered menus. Include a variety of appetizers, drinks, and main dishes for pickup or delivery to cater to different tastes. Consider bundling them with discounts to encourage larger catering orders. Streamline all of your catering orders and keep them organized through TripleseatDirect.
2. Game-Day Specials
Create a special Super Bowl-themed menu featuring popular game-day favorites such as wings, sliders, nachos, and loaded fries. Be sure to include items for everyone, like some healthier, vegetarian, and gluten free options. Promote these items in advance, and consider offering discounts for customers who pre-order for pick-up or delivery.
3. Team-Themed Drinks
Get creative with team-themed drinks or specialty cocktails to add a festive touch to your Super Bowl celebration. Consider creating signature drinks named after the competing teams or featuring their colors. Promote these beverages on your social media channels to build anticipation, and even start offering them a week ahead. Encourage patrons to post pictures with their team beverage on social media to create buzz.
4. Promotional Bundles
Create menu bundles or event packages that include a mix of appetizers, entrees, and drinks at a discounted rate. This not only encourages customers to try a variety of items but also helps boost your overall sales. If you take reservations, consider allowing these groups to pre-order bundles at a discounted price – a good deal for them and some early order insights for you and your team.
5. Interactive Social Media Contests
Engage your audience on social media by hosting interactive contests. Post interactive polls, and encourage customers to share their Super Bowl party setup featuring your food for a chance to win discounts, freebies, or a Super Bowl-themed gift basket. You could even start early by posting a favorite game day food bracket or poll and incorporate the findings into your menu with some limited edition items.
6. Super Bowl Sweepstakes
Host a Super Bowl sweepstakes with enticing prizes, such as free catering for a future event, a big-screen TV, or tickets to a local game. Promote the sweepstakes in the weeks leading up to the Super Bowl to generate excitement and anticipation.
7. Private Party and Partial Buyout Packages
Create a unique Super Bowl private viewing package for your private dining spaces. Send promotional emails to past customers offering a special promotion for Super Bowl party bookings. Decorate the space for the team of your customers’ choosing and consider providing some game-day merchandise as well.
8. Allow for Large Party Bookings
For customers who want to watch the game with a larger group but would rather be in the hustle and bustle of the restaurant rather than a private room, use TripleseatDirect for Large Group Reservations. TripleseatDirect allows you to set up real time availability, space, and capacity so that large parties can book directly through your website.
9. Website Pop-Ups
Add themed banners and pop-up windows to your website promoting all Super Bowl promotions. Having this information on the homepage and in a pop-up window puts it right in front of the customer so they don’t have to search for it. Make it easy for them to place a catering order or book a private party.
10. Virtual Viewing Parties
Host a virtual Super Bowl viewing party via video conferencing platforms. Encourage customers to order food from your restaurant and join in the online celebration. Consider offering exclusive discounts for participants.
11. Decorate Your Space
Transform your restaurant into a Super Bowl haven by decorating the space with team colors, banners, and football-themed decorations. Creating a vibrant and festive atmosphere will attract customers looking for a lively Super Bowl experience.
12. Post-Game Discounts
Extend the celebration beyond the final whistle by offering post-game discounts for customers who stick around, order takeout, or return after the Super Bowl ends. This can incentivize patrons to stay longer, and order more past the final whistle.
The Super Bowl is a prime opportunity for restaurants to score big in terms of profitability and customer engagement. By implementing these Super Bowl restaurant marketing ideas, you can create a winning game plan that boosts your sales and establishes your establishment as the go-to spot for memorable Super Bowl experiences. Get ready to kick off the festivities and make this year’s Super Bowl a touchdown for your restaurant!
TripleseatDirect provides your customers with a simple online booking solution where they can book, plan, and pay for events, catering, and more with zero friction. If your venue isn’t using TripleseatDirect yet, book a demo to see how we are helping your competitors.
