Merriam-Webster’s Word of the Year 2023: How Hotels Can Embrace “Authenticity”
Merriam-Webster’s selection of “authentic” as the Word of the Year for 2023 couldn’t be more timely. In the hospitality industry, authenticity is not just a buzzword; it’s a guiding principle for creating memorable and genuine guest experiences. As we navigate a world where expectations for transparency and honesty are at an all-time high, hotels must embody authenticity in every service aspect. Here are practical tips on how hotels can be more authentic with their guests.
Honest Representation of Rooms & Spaces Online
The digital showcase of your hotel plays a pivotal role in setting guest expectations. Misrepresentation on your website or social channels, even if unintentional, can lead to disappointment and erosion of trust. High-quality, realistic photos that accurately depict your spaces are essential – your guest rooms and suites, event spaces including meeting rooms and banquet halls, your lobby and communal areas, and more. Videos are even better – they provide an unfiltered view of what guests can expect. Authenticity starts with honesty in your online portrayal.
Streamlining Communication with Technology
Effective communication is a cornerstone of authenticity. Implementing technology that enhances communication with guests can significantly improve their experience. For instance, a platform like Tripleseat Hotels offers a guest portal for seamless interaction. This portal eliminates the hassle of sifting through email inboxes, ensuring no message is missed. Such direct and efficient communication channels demonstrate respect for guests’ time and needs.
Transparent Cost Management for Events
Transparency in event pricing is critical, especially for on-site events. Guests appreciate clear, upfront information about costs. Utilizing a comprehensive event management system, like Tripleseat Hotels, allows for sharing live documents and real-time updates. This approach ensures guests are always aware of the latest information and pricing, avoiding unexpected charges or last-minute changes. It’s about building trust through transparency.
Embracing Hotels Authentic Experiences
Beyond the logistics, authenticity is about creating experiences that resonate with guests. This involves:
- Understanding and catering to individual guest preferences
- Offering localized experiences that reflect the true essence of your location
- Encouraging staff to be themselves and genuinely engage with guests fosters a more personal connection
The emphasis on authenticity in 2023 clearly indicates the evolving expectations in the hospitality industry. By being truthful in online representations, streamlining communications, maintaining transparency in costs, and offering genuine experiences, hotels can not only meet but exceed these expectations. In embracing authenticity, hotels can forge deeper connections with their guests, leading to more meaningful experiences and lasting relationships.
Making Authentic Guest Connections with Tripleseat Hotels
Elevate your hotel’s guest experience with authenticity. Contact Tripleseat Hotels to discover how our platform can help you manage guest communications and event planning transparently and efficiently.
