Case Study:
How Whiskey Cake Holdings Scaled to 10+ Locations with a 35% Sales Boost with Tripleseat

 

Key Results at a Glance

  • 35% Revenue Growth: Achieved a significant increase in total sales by implementing formal sales tracking and goal-setting for all managers.

  • Seamless Multi-Unit Scaling: Successfully managed 10 distinct locations—with a roadmap to 15—under one centralized platform for total brand oversight.

  • High-Volume Efficiency: Streamlined operations to support an average of 25 private events per month, per location, while maintaining cross-departmental communication.

The Challenge: Managing 250+ Monthly Events Across 3 States Without a Central “Source of Truth”

Whiskey Cake Holdings is a premier hospitality group overseeing several beloved concepts, including Whiskey Cake, Sixty Vines, and Ida Claire. Known for their farm-to-kitchen dishes and curated beverage programs, the group has continued to grow rapidly, expanding to 10 locations with plans for continued expansion.

But before Tripleseat, their event management system was disconnected, lacked data, and inefficient for their team.

“I can’t remember what life was like before Tripleseat, and I do not want to! It has made my life so much easier. I’m able to have 10 different stores, going on 15 this year, all under one roof”, says Taylor Duncan, Director of Sales.

 

Fragmented Systems

A lack of centralized reporting made it difficult for leadership to get a high-level view of performance.

“We were drowning in spreadsheets and couldn’t tell the CEO our exact revenue until the end of the quarter,” Duncan says.

Untracked Sales

Sales goals were not clearly defined or tracked, leading to missed opportunities. “When I first came on to this company, we weren’t utilizing our sales software properly,” Duncan said.

Communication Gaps

Coordinating between finance, accounting, sales, and marketing was a manual and time-consuming process.

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  • “Private events are vitally important to our business. With Tripleseat, we’re able to physically track all of our sales, set sales goals for each sales manager… and we’re currently up 35 percent!“

    Taylor Duncan, Director of Sales, Whiskey Cake

The Solution: Implementing Tripleseat for Reporting, Sales Goals, and Cross-Department Communication

By implementing Tripleseat, Whiskey Cake Holdings transformed their event management into a streamlined, data-focused, revenue-driven operation.

Centralized Multi-Unit Management

With several brands under one umbrella, Duncan can now pull reports for all 10+ stores from a single dashboard. This visibility is crucial for a group scaling as quickly as they are, allowing them to maintain consistency across different concepts.

She shares, “Tripleseat has been amazing for all the other departments because it helps integrate finance, accounting, sales, [and] marketing.”

Data-Driven Growth

Tripleseat allowed the group to set specific sales goals for each manager and physically track progress in real-time. This accountability and insight have led to a 35% increase in sales since they began utilizing the software properly.

Cross-Departmental Harmony

Tripleseat has become the “source of truth” for the entire company.

Integrated Calendars: By using the notes section in the Tripleseat calendar, every department—from Finance to Marketing—knows exactly what is happening in the restaurants on any given day.

Custom Reporting: Each department can pull the specific data they need, whether it’s for accounting reconciliations or marketing outreach.

The Results: Efficiency Created Growth

Since partnering with Tripleseat, Whiskey Cake Holdings has seen significant growth in their event business:

  • 35% Increase in Sales: Improved tracking and goal-setting directly impacted the bottom line.

  • High-Volume Success: Each store now averages 25 events per month, with some high-volume locations exceeding that.

  • Unmatched Portability: The mobile-friendly interface allows the team to stay connected from anywhere (even on a honeymoon in Napa!).

Lessons for Other Restaurants

Whiskey Cake Holdings’ success shows how restaurant operators can benefit from a platform built specifically for events. Here are several Tripleseat features that have become central to the team’s improved workflow:

Multi-Unit Reporting

  • Allows leadership to pull data for 10+ locations from a single, centralized dashboard.

  • This high-level visibility is essential for groups looking to maintain brand standards while scaling rapidly.

Sales Goal Tracking

  • Managers can set physical sales goals and track their progress in real-time within the software.

  • This accountability and transparency were key drivers in achieving their 35% increase in sales.

Cross-Departmental Integration

  • Uses the Tripleseat calendar and notes to keep finance, accounting, and marketing in the loop.

  • Centralizing event details ensures that every department—from the kitchen to the back office—is aligned on the day’s operations.

 

Want Whiskey Cake Results? Turn Your Events Into a Revenue Engine

Join successful hospitality groups like Whiskey Cake Holdings in creating revenue-producing events through seamless coordination and powerful insights. Discover an event management platform built to fit your needs.

Request a demo today and see how Tripleseat can transform your event operations.

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