Tripleseat Case Study:

Walters Hospitality

At Walters Hospitality, a company that uniquely owns and operates 40+ wedding venues across Texas and Georgia, managing the logistics of hundreds of weddings and private events at any given time is a complex operation. The team delivers a full-service experience, from venue space and catering to bar packages and curated vendor offerings like florals, baked goods, stationery, photography, and even luxury vehicles. At the heart of this highly coordinated effort is Abigail James, Project Specialist, who led the implementation of Tripleseat across the organization.

Thanks to Tripleseat Insights, robust reporting tools, and centralized event data, James and her team have gained clearer visibility into performance metrics, event volume, and sales trends across all locations. This insight empowers smarter decision-making and drives consistent growth. In addition to leveraging real-time reporting, James has streamlined documents, automated task workflows, built scalable email templates, and solved operational inefficiencies, transforming Tripleseat into a critical engine for Walters Hospitality’s continued success.

The Challenges Prior to Tripleseat

A System That Didn’t Match the Model

Before implementing Tripleseat, Walters Hospitality faced a major challenge: finding an event management solution that could support their unique business model. “We are not a hotel or restaurant,” James explains. Their previous system, designed for yoga studios, highlighted just how ill-equipped traditional tools were for managing multi-venue wedding operations. Walters Hospitality produces high-touch, extravagant events that demand a customizable, detail-rich platform. The mismatch led to inefficiencies, missed revenue opportunities, and time-consuming manual work for their team.

Event Management Bottlenecks

Without a centralized system to manage custom event timelines, coordinate F&B, vendors, and staffing, Walters Hospitality struggled with disjointed workflows and fragmented communication across clients and partners. Lead management lacked structure, and handling event logistics and documentation was inefficient, ultimately limiting their ability to scale effectively.

Data Gaps & Missed Opportunities

Without access to accurate, real-time data, Walters Hospitality lacked clear visibility into what was driving success, and what was holding them back. They needed insights across every part of their operations, from client activity and revenue trends to task completion and billing adjustments. Without this information, making informed decisions and pinpointing opportunities to improve sales performance remained a constant challenge.

“I would highly recommend Tripleseat to other businesses. It has allowed our business to run efficiently and has improved our client experience in so many ways! Tripleseat is efficient, collaborative, and helps drive results!”

Abigail James, Project Specialist at Walters Hospitality

Why Tripleseat Insights?

A cornerstone of Walters Hospitality’s success with Tripleseat is the Tripleseat Insights product add-on. This powerful analytical tool has revolutionized their understanding of their business performance. “Tripleseat Insights gives us a deeper understanding of how our business is truly doing with a deeper dive into all aspects of our business, from revenue to tasks, to billing changes, etc,” James states. This data-driven clarity enables them to make informed decisions and continuously optimize their operations. James asserts, “We have been very happy with our decision as Tripleseat has allowed us to grow and scale our company faster!”

After a thorough vetting process of various event management platforms, Tripleseat stood out as the clear choice. “We considered several other CRM (Customer Relationship Management) and event management systems and found that Tripleseat was the best fit for us,” James confirms.

Results Using Tripleseat

The transition to Tripleseat had an immediate impact. The platform empowered Walters Hospitality to streamline operations and accelerate its expansion. “Tripleseat has allowed us to grow and scale our company faster!” says James. The team quickly embraced key features such as tasks, the new discussions format, and robust reporting with Tripleseat Insights, which have become central to their daily workflow.

Excels in a Unique Business Environment

Walters Hospitality is a powerful example of how Tripleseat can flex to meet the demands of even the most specialized operations. With 42 wedding venues and a nontraditional setup, their needs are anything but typical. When asked which feature she couldn’t operate without, James doesn’t hesitate: Tripleseat’s Template Docs. “This allows us to build proposals, contracts, BEOs, planning documents, bakery BEOs—everything we need to run our business,” she explains, emphasizing just how essential this functionality is in streamlining their complex paperwork.

Increases Operational Efficiencies

Tripleseat has profoundly impacted the day-to-day work life for the team at Walters Hospitality, fostering greater organization and reducing stress. “Tripleseat has allowed us to organize our client life cycle from start to finish all in one place,” she explains. “It has created efficiencies that we didn’t have before and that are critical to the success of our events.”

Provides a Deeper Understanding of Business Health

Tripleseat’s impact on results is undeniable. From a sales perspective, it has dramatically improved efficiency: “Tripleseat allows us to quickly build quotes and contracts for our clients.” This efficiency directly translates to an enhanced customer experience, which, in turn, helps “drive sales and revenue.”

Find Out How to Empower Your Venue with Tripleseat Insights

Tripleseat Insights turns your event data into actionable insights. With simplified reporting and clear metrics, you can make smarter, faster decisions that boost revenue. Watch the video to see how Tripleseat Insights can elevate your events or request a demo today!