Case Study: How Redbird & Vibiana Simplified Multi-Venue Event Management with Tripleseat

Redbird and Vibiana are two premier event venues located in Los Angeles, California, that are popular for hosting weddings, private dining experiences, and large-scale corporate events. Both venues operate under the same ownership and share a high-performing events team.

Before implementing Tripleseat in 2019, the team faced challenges managing multiple venues, juggling countless leads, and tracking contracts and payments across different systems. With events happening simultaneously at both venues, inefficiencies in organization and communication often caused unnecessary stress and delays.

The Challenge: Managing Complexity Across Two High-Volume Venues

Running two busy event venues requires precision, visibility, and real-time coordination. For Redbird and Vibiana, the lack of a unified platform made it difficult to handle the steady influx of leads, manage detailed documentation, and maintain consistency across their team.

Disconnected Lead Management

With dozens of inquiries coming in daily, the team struggled to stay on top of potential clients. Leads were spread across emails and spreadsheets, which made it difficult to track who followed up, what stage each lead was in, and which venue it applied to.

 

Document Tracking Delays

Contracts, proposals, and banquet event orders (BEOs) were managed manually, creating confusion over which version was most recent. Without timestamps or version control, the team often spent valuable time verifying updates and confirming changes.

Manual Payment Processing

Accepting deposits and final payments required handling checks or separate online tools. This manual process slowed down booking confirmations and created potential security risks for sensitive payment information.

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  • “We use Tripleseat as a full event management platform! It houses all of our communication with the guests from leads to the calendar of events across both properties – 7 event spaces. We use it to handle all BEOs, contracts, menus, and templates. We like it because it’s a live platform that updates in real-time!”

    Johanna Blyth — Director of Event Sales & Operations at Redbird and Vibiana

Why Redbird & Vibiana Chose Tripleseat

When evaluating event management solutions, Redbird and Vibiana needed a single platform that could handle multi-venue operations, streamline lead tracking, and centralize communications. After testing various options, Tripleseat emerged as the clear winner for its user-friendly interface, automation features, and real-time visibility.

The team valued Tripleseat’s ability to manage every aspect of the event lifecycle, from inquiry to invoice, without relying on multiple tools. Additionally, its integration with Stripe made online payments simple and secure.

Here are some of Tripleseat’s benefits that Redbird and Vibiana have enjoyed:

  • Centralized system for managing both venues in one place
  • Real-time visibility into leads and event progress
  • Automated document creation and storage
  • Timestamped contracts for version control
  • Easy online payment processing via Stripe
  • Enhanced internal transparency and collaboration
  • Simplified client communication and faster response times
  • Scalable solution supporting future event growth

The Solution: A Unified Platform for Every Event Detail

Tripleseat provided Redbird and Vibiana with the complete toolkit they needed to streamline operations and focus on creating exceptional guest experiences. With leads, documents, and payments all connected in one place, the team gained speed, accuracy, and confidence.

Centralized Lead Management

Using Tripleseat’s Leads tab, Johanna’s team can now view and manage all incoming event inquiries in real time. “Six to seven members of my team are managing leads and events at one time within Tripleseat,” said Blyth. This functionality helps them efficiently move prospects through the planning process and handle higher volumes without missing a beat.

Streamlined Documentation

All event contracts, proposals, and BEOs are created and stored within Tripleseat. Each document is automatically timestamped, allowing the team to track updates and confirm accuracy. This feature eliminates version confusion and keeps everyone on the same page.

Secure, Fast Payments

By integrating with Stripe, Tripleseat enables the team to accept deposits and final payments online—no paperwork or manual processing required. Online payments saves them immense amounts of time and allows the team to book events even faster.

 

The Results: Efficiency, Transparency, & Growth

Since implementing Tripleseat, Redbird and Vibiana have completely transformed how they manage events across their venues. With all event data, documents, and communications stored in one place, the team operates more efficiently and delivers a consistent, high-quality experience to every client.

  • All event details centralized in one platform for easy access
  • Increased transparency across the event sales and operations team
  • Reduced administrative time through automation and online payments
  • Ability to manage more events without increasing staff
  • Improved client experience with faster booking and response times
  • Greater accuracy and accountability through timestamped documentation
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Lessons for Other Event Venues

For other multi-venue operators, Redbird and Vibiana’s success offers key takeaways on modernizing event operations.

  • Consolidate lead, document, and payment management into one platform.
  • Use timestamped documentation to maintain clarity and reduce errors.
  • Empower teams with shared visibility into every event detail.
  • Streamline payments with secure online options to speed up bookings.
  • Choose scalable software that grows alongside your business needs.

Is Your Event Management System Holding You Back?

If your team is juggling spreadsheets, emails, and payment portals to manage events, it’s time to simplify. Tripleseat helps venues like Redbird and Vibiana save hours every week, reduce administrative errors, and increase event bookings.

Request a demo today to see how Tripleseat can streamline your event operations and help your team work smarter.

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