Tripleseat Case Study:

Pacesetter Hospitality

Pacesetter Hospitality works with high-profile clients in the hospitality industry, providing strategic support to seamlessly integrate event operations within their existing dining workflows. Pacesetter is brought in to address event management challenges and help drive growth and increased revenue for its clients. For two separate clients who provide hosted events at their various restaurant locations, Pacesetter successfully implemented ticketed events to grow their clients’ event business and drive revenue. One client is an award-winning, fine-dining restaurant that provides upscale dining experiences with high attention to detail. The other is a lively, vibrant restaurant and bar that creates memorable, Instagram-worthy dining experiences that go beyond the meal.

Challenges and Goals

Avoid Strain on Staff

A key challenge for Pacesetter was to identify an event management solution that could handle all aspects of ticketed events, from promotion to guest check-in, while minimizing the strain on personnel.

Increase Revenue

Pacesetter was asked to analyze current operations for each of their clients in order to identify areas for improvement and implement processes that would optimize event management and increase revenue.

Improve Guest Experience

Additionally, Pacesetter had to fulfill the goal of streamlining the entire event planning and execution process while improving the guest experience.

“Using Tripleseat for ticketed events has helped our clients make the most of off-peak dates, driving both revenue and guest turnout. We strongly recommend Tripleseat Tickets for hitting those revenue goals—it’s easy to use, integrates seamlessly, and offers many customization options.”

Catherine New, Director of Special Projects at Pacesetter Hospitality

Why Tripleseat Tickets?

Pacesetter turned to Tripleseat Tickets, part of an all-in-one platform that could meet each of their clients’ unique needs. They were specifically looking for a solution that offered:

A hosted website for promoting events
Integrated email marketing campaigns
An easy-to-use backend for setup and reporting
Simple registration and guest check-in capabilities

The unified integration provided by Tripleseat was crucial to Pacesetter’s decision, as it allowed them to manage ticketed event data seamlessly within the Tripleseat platform. Additionally, they could customize every aspect of the ticketed event experience, including unique branding touches like website favicons. This level of personalization allowed Pacesetter to create cohesive, branded guest experiences for both of their clients. The ease of integration with their existing CRM and the excellent support provided by Tripleseat further solidified the decision.

Results Using Tripleseat Tickets

Since implementing Tripleseat Tickets, Pacesetter’s clients have hosted several successful ticketed events, including chef dinners and wine tastings. Event promotions have primarily relied on targeted email marketing, made easy with Tripleseat’s pre-built email templates. Pacesetter values the ability to quickly access all event details within the Tripleseat platform, streamlining the planning and execution process.

Integrated Event Management

All event details, including ticketing information, are housed in one platform, making it easy to manage events within Tripleseat. Pacesetter’s clients appreciated the ease of the integrated ticketing feature, which made expanding their events program straightforward and efficient.

Simplified Payment and Reporting

By using Tripleseat Tickets, Pacesetter could facilitate simplified event management with easy payment processing and detailed reporting, making it seamless to track and manage events from start to finish.

Customizable Guest Experiences

Pacesetter Hospitality used Tripleseat Tickets to elevate guest experiences for their clients by creating a seamless and cohesive journey for attendees. By branding every element of their clients’ events—from the ticketing website to email communications—they ensured that their unique style and attention to detail were reflected at every touchpoint.

Find Out How to Empower Your Venue with Tripleseat Tickets

To get started with Tripleseat Tickets simply go to the Tripleseat Marketplace within your Tripleseat app or talk to your Account Manager today.